TIGRAN'S GOLD BUSINESS PLAN

Tigran's Gold Business Plan



Executive Summary

The purpose of this report is to outline a strategic plan for Tigran's Gold. We will provide a strategic direction for Tigran's Gold, as well as an implementation strategy and action plan. The jewellery industry is very competitive, due to number of levels which a store can operate at. Tigran's Gold is in the middle range of this market, specialising in diamond jewellery. However, they have a number of strengths which differentiate Tigran's Gold from their competition. The main strength is their customer focus, as stated in their current mission statement. Tigran's Gold is currently in a good position financially, which will allow them to expand and grow. A strategy has been outlined at each level for Tigran's Gold. The strategies we recommend are: concentration on a single industry, differentiation, customer focus, and a trans-national strategy. To enable Tigran's Gold to achieve these strategies, an implementation plan has also been developed. The strategies, alongside the implementation plan.

Table of Content

INTRODUCTION4

THE COMPANY4

MISSION5

OBJECTIVES5

COMPANY SUMMARY5

COMPANY OWNERSHIP6

START-UP SUMMARY6

Start-up Funding7

PRODUCTS7

MARKET ANALYSIS SUMMARY9

MARKET SEGMENTATION9

Galleries9

Individuals10

TARGET MARKET SEGMENT STRATEGY11

INDUSTRY ANALYSIS12

COMPETITION AND BUYING PATTERNS12

STRATEGY AND IMPLEMENTATION SUMMARY14

Competitive Edge14

Sales Strategy15

Sales Forecast16

MANAGEMENT SUMMARY17

TIGRAN'S GOLD MANAGEMENT OPERATIONS18

PERSONNEL PLAN20

Financial Plan21

Projected Profit and Loss21

Projected Balance Sheet22

CONCLUSION23

Tigran's Gold Business Plan

Introduction

Tigran's Gold is a designer and manufacturer of unique gold jewellery. Tigran's Gold makes many different designs in the form of earnings, pins, and pendants. All of the products are designed and manufactured by Mr.Tigran. In order to grow and achieve the desired level of market penetration, the company has outlined the following marketing/production goals over the next three years:

The utilization of Contemporary's designs in at least 40 different galleries.

Increase the number of designs offered by 8% per year.

The Company

Tigran's Gold is a custom manufacturer of gold jewellery. Tigran's Gold has a wide range of jewellery offerings, from pendants, to pins, to earnings. All of the pieces are made by Mr.Tigran. The business will base out of his home. Mr.Tigran sells the pieces direct through his website as well as through selected galleries and art shows. Mr.Tigran plans to hire a sales representative by month eight to handle customer interaction (Senior, 1997).

Mission

Tigran's Gold mission is to make innovative pieces of art in jewel form out of gold. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall in to place. Our services will exceed the expectations of our customers.

Objectives

The objectives for the first three years of operation include:

To create a jewellery manufacturing company whose primary goal is to exceed customer's expectations?

The utilization of Contemporary's designs in at least 40 different galleries.

To increase the number of designs offered by 8% per year.

To develop a profitable/sustainable home-based company.

Company Summary

Tigran's Gold, located in Hood River, OR, is a custom manufacturer of gold jewellery. Tigran's Gold has a wide range of jewellery offerings, from pendants, to pins, to approximately. All of the pieces are made by Mr.Tigran. Mr.Tigran sells the pieces direct through his website as well as through selected galleries and art ...