The value of rural villages to supply a New Cooperative Branding Model for Chinese Rural villages

by

ACKNOWLEDGEMENT

I, (Name) wish to announce that all contents of this work / memory stand in my own work without any support, and this thesis / dissertation has been no research on the academic and professional in the past. It also represents my own views and not closely related to the university.

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DECLARATION

I, [name of the author], hereby declare the best of my knowledge, the entire contents of this thesis represent my real job, and that such a thesis was submitted prior to any academic research or other qualifications. In addition, he represents his own personal opinions and do not have anything to do with them at university.

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Abstract

Rural communities can especially benefit from the cooperative brand. A common challenge for the tourism development in a rural community has limited appeal. One picture is not distinctive, individual rural sites are often too small to form a critical mass, catering to the main target. No other culture influenced Asia flow over such a long period of time, such as Confucianism and its teachings on the "right" actions of people. Although their intellectual creator Confucius in the Chinese empire of the 5th Century who lived before Christ, its ethical conception has still very well received and above all to influence the behaviour of many people. During the collectivization of agriculture was now the people mentioned without any social protection. Besides the problem of the deterioration of social conditions for workers do not fully reliable showed a more negative phenomenon as a result of ownership of rural households.

TABLE OF CONTENTS

ACKNOWLEDGEMENTii

DECLARATIONiii

Abstractiv

CHAPTER 1: INTRODUCTION1

Back ground1

Aim of the research2

Research objectives2

Research Question3

Research Hypothesis3

CHAPTER 02: LITERATURE REVIEW4

The Confucian ethics and teachings of their action5

China's economic reforms5

Social impact of China's culture value reform policy6

Health Care Values8

Potential exploration of Rural Tourism8

CHAPTER 03: METHODOLOGY10

Overview10

Research Design11

Descriptive Research11

Exploratory Research12

Research Approach13

References14

CHAPTER 1: INTRODUCTION

The study is important as nowadays the values are important for any culture. Development of values and integrating into a culture is a kind of art. This function is mainly dependent on psychology of the people living in villages. So far, no institutions, which in voluntary social activity could be beneficial as a functioning legal institutions, a corruption-resistant system of officials and a value system that represents the unpaid commitment to others is a great good, and this training civilization competences hinders the sense of civic duty and the formation of a civil- and common sense. Especially in the Chinese society is differentiated due to growing social problems increasingly rely on voluntary social engagement (Zhigong, 2007).

Back ground

(OECD) rural regions in China cover up to 85% of the total territory (population density is below 150 inhabitants per km2), in which lives more than a half of the total population of China (55%). Thus, 130 municipalities can be defined as rural and they comprise 3.904 settlements (Hopic, 2010). Rural regions in China differ considerably in social, economic and demographic characteristics. Basic problems and trends almost all the ...