The Value of It-Enabled Retailer Learning: Personalized Product Recommendations And

Customer Store Loyalty in Electronic Markets



The Value of It-Enabled Retailer Learning: Personalized Product Recommendations And

Customer Store Loyalty in Electronic Markets

Introduction

Today with globalization of markets is essential to the use of Information Technology and Communication among businesses of all productive activities. Retail is one of the economic sectors where the use and application of IT, has completely revolutionized the business organization, leading to a greater degree of competitiveness. The aim of this study was to determine what IT uses and applications give retailers medium and large platform. The great foreign commercial entrepreneur ...