The use of internet to attract, retain and motivate international employees in information access company like Google and yahoo!

The use of internet to attract, retain and motivate international employees in information access company like Google and yahoo!

Introduction

This dissertation proposal will be based on use of internet to attract, retain and motivate international employees in companies like google. Skills of employees are broken down into two main headings, hard (technical) that allow them to perform the tasks that make up the role, and soft skills that encourage interactions, with colleagues, peers and customers. This paper will involve both skills need to be present to gain the most from the customer relationship, although soft skills will increase the benefit of hard skills, they allow the communication of technical skills. Internet companies are the interaction between individuals, which includes communication and empowerment, autonomy and decision making. Soft skills are discussed as the last competitive edge organisations can posses, that add value. This skills

Literature

Literature states that employees in high tech firms like Google and Yahoo are difficult to assess, many are already present in employees, but not nurtured. This is opinion by marketers is that by encouraging soft skills in employees it will add value to the product. Marketing theory discusses that customer loyalty can offer the organisation repeat business; this is valuable as it utilises economies of scale, lowering marketing and production costs. This is a cost effective method to maintain and increase business, leading to a higher level of revenue, but it requires the organisation understanding what the customer requires from this relationship.

The question raised at this point, is should employee loyalty be taken for granted, or can it be effected by actions from the organisation, therefore should it have resources ploughed into it. Can employees be trained to meet the needs of the customer? Can organisations build on this through skill utilisation of the human resource, can training affect the relationship, and will lack of training have a negative affect on this. The skills that are needed are classified as soft, in contrast to the hard technical skills that are required for job performance. At first the area researched was the customer's opinion of their loyalty, why they made repeat purchases and what actually influenced their decisions. This area proved subjective, they enjoyed the experience of purchasing, and often attributed to the organisations representative.

It then followed to look at the skills of organisations in further depth, studying the skills of their representatives, and how the training and developing of soft skills could add to this relationship.

Aims and objectives

The aim of this paper is to study the value of internet to attract, retain and motivate international employees in information access company like google and yahoo. This aim is wide, to allow for other discussion which after reviewing the literature review and case studies, will appear relevant to the paper. In terms of being combined with experience, it may be useful to study whether training before extensive experience of dealing ...