The Use of Internet Advertising to Increase the Tourism in Indonesia
By
ACKNOWLEDGEMENT
I would like to thank my supervisor for supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration.
DECLARATION
I, (Your name), would like to declare that all contents included in this dissertation stand for my individual work without any aid, & this dissertation has not been submitted for any examination at academic as well as professional level previously. It also represents my own views & not essentially the ones associated with university.
Signed __________________ Date _________________
TABLE OF CONTENTS
ACKNOWLEDGEMENTII
DECLARATIONIII
LIST OF TABLESVII
INTRODUCTION1
Coherent introduction to issue1
Relevance of the work2
Context of the work3
How the research is undertaken3
Guideline to the reader4
Problem statement4
Internet in Indonesia4
LITERATURE REVIEW / PREVIOUS WORK6
Model of the literature review6
Past researches on online tourism7
The Concept and challenges Specific Search in Tourism8
Conceptualizing the tourism model11
The importance of advertising13
Advertising effectiveness13
Advertising goals14
Tourism advertising model16
ISSUES FOR INVESTIGATION19
Statement of issue19
Rationale19
Problem analysis20
Aims and purpose of the work20
General questions20
Subsidiary question20
Hypothesis21
Research objectives21
RESEARCH METHOD22
Research Design22
Justification for the research22
Research Process23
Data analysis24
Data Collection Method24
Target groups and sampling24
Reliability24
Validity25
Informed Consent26
Confidentiality26
Ethical Considerations26
FINDINGS OF THE RESEARCH28
Demographics28
Descriptive statistics30
Hypothesis (Chi-Square)42
Analysis42
Comparison of findings with literature43
DISCUSSION47
CONCLUSION50
REFERENCES56
APPENDICES61
Questionnaire61
Demographics61
Subject related questions61
LIST OF TABLES
Table 1: Gender28
Table 2: Age28
Table 3: Occupation29
Table 4: Education29
Table 5: Q130
Table 6: Q230
Table 7: Q331
Table 8: Q432
Table 9: Q532
Table 10: Q633
Table 11: Q734
Table 12: Q834
Table 13: Q935
Table 14: Q1035
Table 15: Q1136
Table 16: Q1237
Table 17: Q1337
Table 18: Q1438
Table 19: Q1538
Table 20: Q1639
Table 21: Q1739
Table 22: Q1840
Table 23: Q1941
Table 24: Q2041
Table 25: Chi-Square Tests42
INTRODUCTION
Coherent introduction to issue
Internet tourism advertising refers to the travel and tourism agencies that advertise travel services to and from different points. It is for the tourists around the world, using the Internet. But, in the database of the major search engines (Google, Yahoo, Altavista), Indonesian travel and tourism agencies does not have a significant presence. They only account for 0.30% of the amount of tourism service agencies globally dominated by Americans and Europeans (Makens 2011). The percentage regarding Indonesia as the destination for tourism is good if the user re-visits Indonesia. Therefore the major search engines hold between their data to an 8% purely Indonesian agency. In the specific case of Indonesia, the user account for 11.5% of pages advertising agencies providing tourism services in Indonesia. The mentioned percentage is only registered agency. Regarding the presence of travel agents and tourism in major international portals, Indonesian agencies have 3.6% (Makens 2011).
Therefore it is taken into account that most of the travel and tourism agencies have realized the need for advertising their services on the Internet. This shows us that there is realization in worldwide advertising and there are no limits or borders. It also increases the chances of making a sale successful anywhere in the world. To get a better idea, for example, in 2010 more than a million trips were sold via the Internet in the United States (Makens 2011). Travel is a service that online consumers want to purchase and use. According to the company Forrester (2011) research, tourism is the most desired ...