The role of advertising in America Economy

Introduction

The core principle object, that shapes our society with the freedom of speech, expression, competition, choices and desires, is linked with the media activities of the nation. The scope of advertising occupies the major shape in American Society. This informational, and promotion medium has served the American society, since the colonial times regarding, the open marked based economy.

Advertising is a positive force of information for any society. The legacy has been under the protection of governmental laws and amendments. It serves the function of information provision to public, promotion of talent and competition, generates the growth of economy, creating vacancies and opportunities for a job and market growth and foster wide product for lifestyles enhancement of customers.

According to the amendment on the advertising it has stated by US government that “Congress shall make no law…abridging the freedom of speech or of the press…”. The government of US has made the statement of protection to speech in commercial terms. This has motivated only the promotion and advertisement of legal and lawful products and services.

Thesis Statement

The surge of advertisement has boosted the economic growth of the America.

The cost of entertainment has been reduced through the expenditure covered by advertisement campaigns. It has made the entrainment free for people. The only cost that advertiser conduct is of the viewer ship and channels tries to attract the viewer ship in order to gain market share.

The concept of advertisement has also developed the choices of media selection for people. The revenues generated from advertising provide support for the major, other media services, like print, web, and internet as well as, other radio and infra courses.

This revenue generation supports the channels and media to get democratize source of information. People from all areas, class, background, ethnic groups have access to all kind of information they require.

Educating Public

The information from the advertisement regarding the product choices, and services available in the markets has increased the awareness level of consumers regarding various things. People have become more conscious about the type of thing which will suit them. Their decision behavior are molded with respect to the campaigns that are followed through adverting., for example, a cereal producer can advertise their low cast, expensive, diet or normal cereals with respect to the target market that dwells in the society (Tellis 2008, 15).

A heavily Regulated Industry

Advertising it a heavily regulated industry and is scrutinized finely by the governmental agencies. The Federal Trade Commission (FTC), has the power to stop the functioning of the advertisement mediums and channels if they found it violating the guidelines or procedures mandated by the government. They have the total authority to ban or regulate the advertisement campaign if they found it false, negative or unfair to any society means.

The economic role of advertising is realized in that it provides the linkages between economic entities, between producers and consumers of commodities. Thus, advertising promotes business activity, increased levels of investment and jobs. The consequence is a general expansion of ...