THE MARKETING OF SERVICES

The marketing of Services

The marketing of Services

Introduction

Cryos was established in 1987 in Aarhus? Denmark? by the founder? Mr Ole Schou (1954). Ole Schou had for a long time had an idea of creating a sperm bank. Ole Schou has a degree as H.D. (Graduate Diploma in Business and Marketing & Administration). "Cryos" is Greek and means "ice" (from crystallos). The word is also known from "cryobiology". In English a sperm bank is often called a "cryobank". The office and laboratory were initially established as a service for men who were going to have a vasectomy and ...