THE MARKET PLACE

The market place

The market place

Introduction

Google's trading design can be broken down into the four P's of trading; merchandise, cost, advancement and place. Google has taken into consideration each one of these areas of marketing and utilised them as an benefit over their competitors. With Google declaring it's IPO it will need to keep up even more with competitors, now that there are stockholders investigating every penny of the company.

Product

Product is one of the constituents of the 4P's of marketing. Acompany or an one-by-one should have merchandise to market and to offer to the people. Aproduct is define as any thing that can be offered to a market for vigilance, use, or utilisation, and that might persuade a desire or need (Armstrong and Kotler 278). Also, according to Armstrong and Kotler, a company's offer to the market place often encompasses both substantial items and services.

Price

Price is another constituent of the four Ps of the market mix. Price is characterised as “The allowance of money ascribed for a merchandise or service or the addition of the values that buyers exchange for the advantages of having or using the merchandise or service” (Armstrong, Gary and Philip Kotler 353). It is extremely significant for marketers to recall that individuals in a market are highly receptive not only to the price of an piece, but furthermore to the value offered by the product.

Promotion

Promotions are activities such as advertising, individual trading, and sales advancement which broadcast the deserves of the merchandise and persuade target customers to buy it (Armstrong and Kotler 63). Google does not do a whole allotment to get their title out to the public. Surprisingly, the company has developed by phrase of mouth, not by advertising. Google relies substantially on word of mouth to evolve and elaborate their innovative brand. The ...