The Influence of Social Marketing on Obesity: An Examination of the Case in Kuwait

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Table of Contents

CHAPTER 1: INTRODUCTION1

1.1 Introduction1

1.2 Problem Statement1

1.3 Aims and Objectives2

1.4 Aims & Objective- How to Achieve2

1.5 Research Question2

CHAPTER 2: LITERATURE REVIEW3

2.1 Introduction3

2.2 Obesity3

2.3 Influence and Evolution of Social Marketing3

2.4 Obesity in Kuwait4

2.5 Causes of Obesity5

2.6 Social Media and Obesity5

CHAPTER 3: METHODOLOGY7

3.1 Introduction7

3.2.1 Case Study Design7

3.4 Data Collection Method8

3.5 Ethical consideration8

REFERENCES10

CHAPTER 1: INTRODUCTION

1.1 Introduction

The main objective of this research proposal is to analyze the impact of social marketing on obesity based on the case study of Kuwait. This research work will be organized in successive five chapters which will identify the overall impact of social marketing on obesity; however, some of the ways will also be highlighted in the research report that will facilitate in combating such issues.

1.2 Problem Statement

In the recent years, the emergence of social marketing has got significant importance, which has influenced an individual and organizations as a whole. Several innovative ways and use of technology has been serving as a path for bringing in advancements in an individual's life (Aaker & Jacobson, 2001, p. 485-493). This research work is originated from the fact of the case study regarding the influence of social marketing on obesity, because technological advancements have made people to get more oriented towards being online all the time. The main purpose of this study revolves around identifying the influence of social marketing on obesity which will be considering case stuffy of Kuwait.

1.3 Aims and Objectives

This research proposal aims to find the affect of social marketing on obesity, therefore, in order to carry out this research work some of the objectives are required to be obtained:

To identify the influence of social marketing on Obesity.

To identify the main causes of prevalence of Obesity in Kuwait

To understand the impact of social marketing on food eating behavior.

1.4 Aims & Objective- How to Achieve

The main purpose of this research work is to recognize the role played by social marketing in prevalence of obesity in Kuwait. Throughout this research work, the main focus of the researcher will be on the case of Kuwait, which will be obtained through extensive literature on the topic under discussion. The availability of literature and prior searches on the topic will facilitate in laying out the basis for carrying out further research work in the same topic.

1.5 Research Question

Based on the above mentioned research aims and objectives, this research proposal aims to find out the responses on the below mentioned research questions:

What is the influence of social marketing on Obesity?

What are the main causes of prevalence of Obesity in Kuwait?

How the social marketing has influenced food eating behavior?

CHAPTER 2: LITERATURE REVIEW

2.1 Introduction

The second chapter of the research study will be based on extensive literature considering the topic under discussion along with the concepts which are related to and support the overall topic at hand. The importance of this chapter cannot be over emphasized because this chapter contains the concepts and views of several authors who ...