The future Sustainability Millicom Ghana (Tigo)

Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

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Abstract

In this study we try to explore the concept of “Sustainability” of a telecommunication company “Millicom Ghana” in a holistic context. The main focus of the research is on “sustainability” and its relation with “Strategic Management”. The research also analyzes many aspects of “Sustainability” and tries to gauge its effect on “Market Strategy” of Millicom Ghana. Finally the research describes various factors which are responsible for “Market conditions” and tries to describe the overall effect of “Sustainability” of Millicom Ghana.

Literature Review

The telecommunication industry all over the world has gone through unprecedented changes in the last decade. Till 1999, only 16 percent of the total population had an access to a telephone. This percentage shot up to more than 75 percent in 2010. This is partly attributable to the innovation and phenomenal growth in communication technologies which helped the industry in flourishing at an unprecedented pace, steep declines in the voice revenues of PSTN (Public Switched Telephone Network), and an explosion of OTT (Over-The-Top) global industry consolidation and communication services. Moreover, some telecommunication companies took some ground breaking decisions such as outsourcing their core business functions such as customer service which also brought efficiency in their operations and helped them to grow at an unprecedented pace. In developing countries, especially Sub-Saharan Africa, rapid growth of telecommunication industry also propped up the industry's top line. But due to global economic slump which made it evident in 2007 and affected the whole world, telecommunication markets in sub-Saharan Africa is saturating and resulting in stalling in the communication revenue and growth (Gyimah-Brempong & Agyei, 2006).

This phenomenon has called for telecom companies operating in sub-Saharan Africa to develop new strategies in order to stay competitive in those markets without losing their revenue and market share. Moreover, technological advancements such as 3G and 4G have also contributed to the development of those strategies by telecom companies in order to ensure their long term business sustainability. Connectivity related revenues and expected content have not surfaced quickly enough to compensate. Though increasing internet usage on mobile offer telecom companies operating in sub-Saharan Africa a twinkle of hope, along with a range of operational challenges, telecom industry in Africa still need to answer certain questions such as from where will their future growth come? How industry will be evolved in the next 5 to 10 years? The long term sustainability of telecommunication industry in Africa depends effectively tackling with the following four future scenarios of telecommunication industry in Africa which must be taken into consideration for making a ...