The Case of Genzyme

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The Case of Genzyme

Introduction

Genzyme is a company that was formed in 1981. Genzyme focused on the niche of the industry in the biotechnology area. Genzyme only focused on orphan diseases and developed drugs for these diseases. These diseases are the rare diseases that may be the result of certain genetic disorders. These diseases afflict less than 200,000 people and therefore do not attract the larger pharmaceutical businesses. Therefore, Genzyme has been very successful through its strategy. The given case analysis purports to present and analyze the success story of Genzyme. It shows as to how the ...