The Case Analysis of Red Cross China in Credibility Crisis in 2011

Abstract



In this study we try to explore the concept of Red Cross China in a holistic context. The main focus of the research is on Red Cross China and its relation with public relations. The research also analyzes many aspects of Red Cross China and tries to gauge its effect on the case of Guo Meimei. Finally the research describes various factors which are responsible for PR and Red Cross China and tries to describe the overall effect of Guo Meime on the Red Cross.

The Case Analysis of Red Cross China in Credibility Crisis in 2011

Introduction

The human service, nonprofit, charitable, and voluntary sector is important to our society. The labels used to distinguish these organizations from government and private-sector corporations reveal their merits: nonprofit, accenting altruism and disregard of self-interest; charitable, referring to reliance on donations and generosity; and voluntary, indicating the significance of volunteers as a primary resource. They are powerful generators of social value for certain, but they also create economic value. The human service organization that has been selected for this paper is an International Committee of Red Cross (McLuskey, 2003, 90).

It was founded on 10 March 1904, during the Russo-Japanese War, under the name "International Committee of the Shanghai Red Cross." Its founding fathers were businessmen and politicians in Shanghai, Chinese and Western. Place their organization under the protection of the emblem of the Red Cross would ensure the neutrality and protection of the teams sent to Manchuria to rescue the civilians caught in fighting between Japan and Russia.

The International Committee of the Red Cross recognized the Chinese Red Cross in 1912 after the establishment of the Republic of China. The Chinese Red Cross has officially joined the International Federation in 1919 and was an early member. During the 1920s, the Chinese Red Cross was instrumental in helping other countries hit by natural disasters. In 1906, when San Francisco earthquake and fire that killed 3,000 people and destroyed the city, the Chinese Red Cross sent money to his counterpart in San Francisco to help with relief efforts. In 1923, after the big earthquake in Tokyo, the Chinese Red Cross sent a relief team, boxes of drugs and nearly $20,000 in Japan. The governing body of the years 1920-1940 the company is closely linked with the Americans and the society of the British Red Cross, the government of the Kuomintang and the business community in Shanghai. Since then, according to its mandate and its statutes, the Chinese Red Cross was active in war but in peace, in case of natural disaster such as, recently, at the Sichuan earthquake of May 2008. In 2002, there were 7.5 million individual members and 310 000 volunteers plus another 4 600 employees.

After the founding of the People's Republic

In 1949, the People's Republic was founded; President of the Republic of China Red Cross Chiang Meng-lin led the majority of staff with the ROC government to Taiwan to continue to ...