THE CAMP WAHANOWIN

The Camp Wahanowin Marketing Management

The Camp Wahanowin Marketing Management

Introduction

Camp Wahanowin is a camp set up in Ontario. Bruce Nashman is theowner of the camp. The camp has been a success in attracting lots of campers in the past, yet the owner of the camp now wants to plan for the future, in order to increase the number of campers. In 1955, Harold Nashman and his mother, Bubby Nash, established Camp Wahanowin in Orillia, Ontario, as a residential summer camp for children. Wahanowin began as a “junior camp,” catering to campers between six and 11 years of age. While committed to never losing sight of its roots, Wahanowin evolved into a camp offering programs for campers up to 16 years of age. Over the course of the past 50 years, the camp had grown in nearly every aspect (Dunn, Heywood, 2007, pp. 3). Wahanowin had expanded in numbers of campers, physical size of property and variety of facilities. It had become an accredited member of the Ontario Camping Association (OCA)1 and was recognized as one of the premium camping facilities in Ontario. Therefore, this paper would focus on developing a marketing management plan for Camp Wahanowin, in order to help it attracting more campers coming to the camp. The term marketing and distribution management means market-driven and market-oriented corporate governance and refers to one of the corporate sector, whose role (function) it is to sell goods and services, on the other hand, the term describes a concept of holistic, market-oriented management to meet the needs and expectations of customers and other stakeholders ( stakeholders ). Thus, understanding the marketing technique developed by an operative influence ( marketing mix instruments) to a management concept, the other functions such as procurement, production, administration and staff to include. Marketing, even mercatistica, is a branch of ' economics that deals with the descriptive study of the market and market analysis and user interaction with the ' company . Uncommon use of terms in Italian or mercatistica mercatologia. Marketing means literally "placing on the market" and therefore includes all business activities related to the market for the product placement, the more profit taking as objective as causality and the possibility of having products that execute that financialWahanowin had enjoyed steady financial success over its history. Since its inception in the 1950s, it had ended every fiscal year turning a profit. A significant portion of these profits was reinvested back into the camp's facilities and activities at the end of each season (Dunn, Heywood, 2007, pp. 3).

Discussion

Macro Environmental Analysis

Pestel Analysis

The purpose of the PESTEL analysis is to identify the affects of political, economic, social, and technological factors on the market, and the continuous changes which occur within the factors. These factors significantly affect how the business operates in an industry, and what changes take place in the marketplace. Implications like government regulations and interventions, related to political factors, have a severe impact on the market. As far as economic factors are concerned, it involves growth and ...