THE BUSINESS OF SUSTAINABILITY

The business of sustainability

The business of sustainability

When you hear business people talk about sustainability, about what it means and what they can do, what they usually thought of?

Right now almost all of them are thinking of Al Gore. Our people went by evidence about environmental issues, some of which are convincing, some other people do not believe. This is the model that says: sustainability is about the situation, and things are bad.

To leaders and managers, what do you think "sustainability" means?

We do not need a common language about it yet. I heard two different types ...