Writing this thesis has been very demanding, challenging and time-consuming, but also remarkable, informative and above all fun. Nevertheless, it feels great to have finally completed my bachelor's or master's thesis and I am now looking forward to a nice relaxing period for recovering. It has been both advantages and drawbacks with the limited amount of earlier research conducted within this area, even though I faced serious troubles but sometimes the advantages of this research luckily were in my favor and have made this research both challenging and interesting.
I would like to thank my supervisor -------, professor at -------University, who has been great in guiding my through this thesis, helping me through the difficulties I faced during the entire process and motivated me to work hard. Furthermore, I would like to thank all my friends, for their contributions by sharing their perceptions and opinions with me. Above all I would like to thank my family and teachers that provided me with valuable and constructive criticism.
DECLARATION
I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.
Signed __________________ Date _________________
Abstract
The British pubs and bars have taken a hammering in recent times. The British Beer & Pub Association (BBPA) reported that as many as 52 pubs were closing each week. In this study it has been analyzed that what r the reasons that are leading the pub industry towards such accelerated decline in numbers of pubs in London. We considered many factors like smoking bans, price, customer taste and preference, social and economic factors to evaluate their impact of decline in the numbers pubs in Britain. We found that licensing act 2003 along with other social and economic factors cause this fast pace decline. Quasi-experimental approach and chronological approach is used to study the impact. Table of Content
ABSTRACTI
CHAPTER 1: INTRODUCTION1
Background of the Research1
Problem Statement5
Rationale6
Aims and Objectives7
Significance8
Research Questions9
Limitation of the Study9
Assumptions10
Reliability10
Validity11
Ethical Concern12
CHAPTER 2: LITERATURE REVIEW15
Branding17
The role of Branding18
The implementation of branding on the Pub industry21
Transition In Heritage Pub Industry Over The Time24
Industry Structure26
Status27
Contributing Factors for the Dilemma29
Challenging Factors33
Competition and Ownership36
Licensing Act 200340
The Report46
Winners and Losers48
Consumer Trends50
Social Change51
Current Opportunities54
What Does The Future Hold?57
CHAPTER 3: METHODOLOGY62
Research Design62
Data Collection Method67
Research Methodology68
Data Analysis69
CHAPTER 4: DISCUSSION & RESULTS73
Results73
Other Factors79
Discussion80
CHAPTER 5: CONCLUSION82
REFERENCES84
APPENDICES89
CHAPTER 1: INTRODUCTION
Background of the Research
The profile of consumers using pubs has changed immensely in recent times and in order to compete in today's marketplace it has been necessary for the British pub industry to recognize and adapt to change. However, the whole market may not be able to cope with such change as embarking upon this adaptation process can involve high costs, which a smaller business may not be able to afford. This examines events that currently affect pub operations in Britain. Given that a number of laws have changed British pub landscape ...