Tesco's Corporate Social Responsibility

Read Complete Research Material

TESCO'S CORPORATE SOCIAL RESPONSIBILITY

Tesco's corporate social responsibility



TABLE OF CONTENT

INTRODUCTION3

PART 1: PROJECT OBJECTIVES AND OVERALL RESEARCH APPROACH.3

Tesco Background.3

Brief data & Aims and Objectives.4

Industry Activities.5

PART 3: RESULTS, ANALYSIS, CONCLUSIONS AND RECOMMENDATIONS.11

Issues:11

Benefits of Corporate Social Responsibility11

• Financial Performance Improvement12

• Reducing Operating Costs12

• Improved brand image and reputation12

• Capital Markets13

• Innovation13

CORPORATE SOCIAL RESPONSIBILITY: THE INTERNAL DIMENSION13

• Human resources management:13

• Health and safety in the workplace:14

• Adapting to change:14

• Management of environmental impacts and natural resources:14

CORPORATE SOCIAL RESPONSIBILITY: THE EXTERNAL DIMENSION14

• Local communities:15

• Business partners, suppliers and consumers:15

• Human rights:15

• Global environmental problems:16

THE STAKEHOLDER'S PERSPECTIVE.16

TESCO'S CSR APPROACH17

Environmental Responsibility17

Energy, Water and Fuel17

Societal Responsibility18

Communities18

Economic Responsibility18

Regeneration18

RECOMMENDATIONS21

REFERENCES23

Tesco's corporate social responsibility

Introduction

Tesco Plc is considered as the king of supermarkets in Britain. Its business is related to the small grocery stores under the Tesco Metro brand name, big supermarkets outside cities (Tesco Extra) and 24-hour stores. Its stores are not limited to food sector but also to provide books, CD/DVD/mini-discs, hi-fi and household appliances, household equipment, flowers, wine, apparel and many other items. In January 2003, Tesco takes over its key competitor in the British Territory, T & S Stores. Currently, it employed 270,800 fulltime employees worldwide. Tesco has adapted rapid technological changes to boost its sales. Such as its on-line sales site - Tesco.com, is now heavily contributing to its profits in recent years. The Group currently holds almost 1,988 stores in the UK and 1265 stores outside UK (Annual Report, 2007). Today, its market capitalization has reached £36.60 billion. (Reuters, 2007)

Tesco plc is a British - based grocery and general merchandise international retail chain. It is the largest British retailer by global sales and domestic market share with profits exceeding £2 billion. In 2008, the company achieved German retail giant Metro AG to make the third largest retailer in the world, the first movement among the top five since 2003. Originally specializing in food, has diversified into areas such as clothing , consumer electronics , consumer financial services , retail selling and renting DVDs , CDs , music downloads , Internet service , consumer telecoms , consumer insurance , consumer dental plans and software .

Part 1: Project Objectives and overall research approach.

Tesco Background.

In 1919, Tesco Plc was established by Jack Cohen, by utilising the bonus which he achieved for his services in the World War I army. Then in 1924, he purchased a tea consignment from the company TE Stockwell. He decided to put the initial three alphabets of TE Stockwell and the initials of his name Cohen collectively to name his brand 'TESCO'.

In 1929 Cohen opened the very first Tesco store in Edgware, London. Originally, Cohen's formulated the strategy of "Piling it high, selling it cheap". Despite the fact that this strategy assisted Tesco in attracting a great amount of consumers, it also assisted Tesco in branding itself as a store for average class consumers and even earned an image as a low-end store.

When Imperial Tobacco Company decided not to acquire Tesco because the company thought that the deal could damage its reputation, after considering of buying ...
Related Ads