Teejays' STRATEGIC PLANNING

Teejays' Strategic Planning

Teejays' Strategic Planning

Introduction

In today's world the phenomenon of globalization is in vogue. This phenomenon of globalization urges organizations to expand their business and search better opportunities across the border. When an organization decides to go international then the management of that organization has to devise strategies to meet the global challenges. This paper also deals with the global expansion of a business. An organization that is customer care training and consulting firm Teejays is planning to expand its business in an international market is discussed. Various strategies that the management of the organization would be devising are discussed in this paper.

About Teejays

Teejays is a management consultant firm that provides training in the field of customer care to its clients. The organization is currently operates from London, United Kingdom and its planning to expand its operation in New York, United States of America (Data Monitor 2007, 1).

Devising Competitive Strategy for Global Expansion

As Teejays planning to start its international operation it's necessary that the management should devise strategies to exploit the opportunities present in international market. Following part of the paper discusses competitive strategies for Teejays to enter in the market of New York.

Identifying Company's Competitors

New York is the hub of business for United States of America. The presence of management consultant firms is obvious.

Industry Analysis

This is a complete industry. In order to get rid of the mess that is created as a result of recessionary period companies are in need of management consultant in this process. This increased in demand of the management consultants boost the growth of the industry. Companies will be needing advice, guidance and support of management consultants. As a result of this increased in demand existing organizations of the industry would make an attempt to adopt the concept of diversification so that they can meet the need of the clients in variegated ways. This would allow management consulting firms to work on opportunity to run the business lucratively. The business of management consultancy is growing at a very rapid pace (Chandler 2002, 52). This can be proved by the facts that are presented in the following table:

Key Competitors

There are many small and large management consultant firms in United States; the main competitors in this industry are McKinsey & Company, Accenture, Boston Consulting Group, and Oliver Wyman Group. The important thing to be taken into consideration here is that all of these firms of management consultants are much diversified and provide the service of management consultancy across a number of fields. With this regard the main and direct competitor of Teejays would be Bain and company because they provide consultancy services in the field of customer care and customer care strategies. So, in order to operate in this market Teejays would have to devise its strategies in competition with Bain and Company (Chandler 2002, 52).

Competitor's Analysis

To compete with the main rival an organization should analyze the strategies of the competitor in great detail so that the organization would have insight and they ...