TECHNOLOGY AT WORK

Technology at Work

Technology at Work

Introduction

The Internet is among the rare group of entities that began as a development within the U.S. Department of Defense and later came to be one of the most impactful social forces in a way unimagined by the initial developers, researchers, and scientists. The Internet, and later the World Wide Web, has to this day made a lasting impression globally. Conceived of as a last ditch means of communication within the military, Internet were in some ways, the bomb shelter of the realm of telecommunications. Later, when universities revitalized it as a means of sharing research, it took on the overall shape, of what we today recognize as the Internet (McBee 2006, p. 3).

Today, the Internet is a media technology consisting of a global network of computers and other devices that allow for the relatively quick and easy transmission of data built on layers of protocols. It is this that has allowed for a variety of uses, including commerce, communication, data storage, and research. To put it in terms, the Internet is the medium that contains all other media as its content. In other words, the Internet stands as the Meta media of the twenty-first century. For this reason, the Internet has since the 1990s been considered an important area of research by sociologists, anthropologists, communications scholars, and economists. More than twenty years after the Internet arrived on the consumer market; it is seen as an integral part of social research on identity, social interaction, culture, politics and consumption and has been a fruitful area of research in the humanities, as well (Costlow 2006, p. 61).

Discussion

Technology Acceptance Model

The adoption of internet technology in this paper will be discussed through Technology Acceptance Model (TAM) and few other theories that will help to understand the change that has been brought through the acceptance of the internet and its implementation.

Technology Acceptance Model is a theory related to information systems that describe how users come to adopt and use a technology. The model indicates that when users are confronted with an innovative technology, some of the factors shape their decisiveness about how and when they will use it. These factors are Perceived usefulness which means the extent to which a user thinks that using a technology will enhance his job performance, and Perceived ease of use which can be defined as the extent to which an individual feels that a technology will be effortless in understanding and using. Internet too has been seen by the business communities as something which has helped them to make their processes better and faster. Other than that, the usage of the internet was not hard to grasp from users point of view. Business users had no difficulty in using internet for making their tasks easier. If the model of TAM is taken into account, then it can be noted that internet fulfilled both the factors of TAM Model i.e. Perceived usefulness and Perceived ease of ...