TATA

Tata

Tata Motors

Despite the global tendency for the significant fall of car sales there are certain car segments which experience dynamic growth. According to Datamonitor (2006b) the sales of commercial vehicles and port utility vehicles were very healthy. Windecker (2005) stresses the influence of socio-cultural forces which formed the increased preferences towards more fashionable, sport-type, SUV equipped cars. The extremely high growth of SUVs was identified in US and UK. Tata Motors is a major player in the commercial vehicles segment (nearly 60% market share) and is trying to become a force in the passenger car segment. TATA Motors faces unique challenges and opportunities in different sectors of the automobile industry. This report analyses the industry, challenges and opportunities before Tata Motors and how the company can utilize its strengths to develop a winning strategy for the future.

Tata is one of the world's most dynamic and trusted business conglomerates. Combining deep ethical values with proven business performance, Tata has a heritage of deep social commitment that has earned the trust and respect of its stakeholders. Tata has more than a century of experience and leadership in the UK, its leading international market with combined revenues exceeding $7 billion. Having established Tata Limited in 1907 to represent it in Europe, Tata has grown to become the largest Indian employer in the UK, comprising 19 companies and a 47,000-strong workforce spread across the region. Tata companies include some well-known brands in the UK, among them: Tetley Tea, Corus, Jaguar, Land Rover, Tata Consultancy Services, Quilon and The Bombay Brasserie. In addition, Tata Communications (formerly VSNL), Brunner Mond, Tata Motors and Taj Hotels are all significant players in their respective fields. Five core values - integrity, understanding, excellence, unity and responsibility - are woven into the fabric of Tata and its brands and are fundamental to its success around the globe. The Tata name is a unique asset, representing 'Leadership with Trust'. It stands for consistent business excellence and profitable growth, with a commitment to the communities it serves, fair and ethical business conduct, and adherence to high standards of corporate governance.

Strategic Planning

The focus of Tata's market entry will be UK. There were several reasons for selecting UK as the target market. These favourable factors were the status of India as the favourable economic agent, UK Car market dynamics and potential, language similarity.

Tata's heritage invokes trust among consumers, employees, shareholders and the community. This is a precious heritage, unique in India, and will not only be preserved, but also enriched by formalising the high standards of behaviour expected from our employees and the companies in the years to come.

The Tata name is a unique asset representing Leadership with Trust. Leveraging this asset to unify our companies is the route to long-term success and delivery of returns to the shareholder in excess of the cost of capital.

Product advantage is the “outcome of the new product development process comprising the degree of unique benefits not previously available, the extent to which customer needs are better ...