TAP ROOM DRINKS MENU

Overview of Tap Room drinks menu



Overview of Tap Room drinks menu

Introduction

This paper will put spotlight on the drinks menu at the Soho's Century Members Club, specifically one of its bars called the Tap Room. The paper will begin with the general idea about the company. However, the other part will concentrate on the product list in more detail. Century Club is situated in central London are called Soho. The district - and its southern subsection Chinatown - teems with tourists going to West End shows, media professionals marching to work, hungry patrons sampling some of London's best restaurants and people looking to have a long night out at one (or several) of the area's clubs, bars and pubs”.

Discussion regarding Taproom's Menu

Sales of liquor, wine and beer

For the owner of the beer establishment of well-composed menu largely depends on profits and return on the institution. Designed menus should be rational, rich and different from the proposals of other companies supply. However, a large menu is a sign that people do not understand the concept, in which the work.

Taproom is highly sensitive to economic factors which affect the on-premise consumption of alcohol. Over the last one year, Taproom consumers became more selective about how they spent their disposable income. Consumer spending declined and discretionary leisure activities like visiting bars, nightclubs and drinking establishment were on the chopping block. Some consumers opted to drink in their homes instead of visiting Taproom. Consumers who continued patronizing drinking establishment tended to visit them less, spent less when they did go out and often chose more affordable establishments (Century Club, 2012). Creating a menu gives customers or guests the opportunity to get excited about the food you are about to enjoy. According Restaurant Owner, a good menu is vital for owners of small establishments because you can define the image of your restaurant. Menus can be as basic to enlist only the dishes served, or may contain descriptions of food and beverages. Whether you need to create for your new restaurant or just for dinner at your house, you can use easy and free templates to customize your image and size

Other

Food and meals, largely for consumption on the premises, and sales of non-alcoholic beverages account for about 11.2% of sales. This can included pre-packaged food, appetizers, and even full meals. The number of items served by Taproom has increased over the last year since consumers are increasingly time poor and want to go establishments that are a one stop shop for their eating and drinking activities. Revenue from gaming and slot machines represents about 1.3% of total industry revenue. Other revenue is derived from areas such as sales of cigars and cigarettes, and from slot machines (TimeOut, 2012).

Demand Determinants affecting Taproom Bar's Menu

Taproom Bar operates in a market where alcohol consumption is declining overall as a proportion of total household expenditure. There continues to be significant changes in consumer preferences and tastes in the type of alcohol consumed ...