SWOT FOR CONSULTANTS

SWOT for Consultants

SWOT for Consultants

SWOT Analysis

After completing the assessment and finishing the readings, I have conducted a SWOT analysis for myself, the coaching and consulting firm I am in the process of building. My focus for consulting will be to help organizations wanting to start or improve their worksite health promotion efforts. Coaching services will be for individuals seeking change in their lives and businesses seeking to transform the organization by transforming individuals within the organization.

SWOT analysis is based on the assumptions that if managers carefully review such strengths, weaknesses, opportunities, and threats a useful strategy for ensuring organizational success will become evident to them (Thompson, Strickland, & Gamble, 2005).

Strengths

Understand the worksite health promotion industry strengths and weaknesses.

Have worked in a variety of settings (for-profit, non-profit, higher ed, public health, managed health care) and understand the unique needs and issues of these organizations and the challenges with growing programs.

Comprehensive knowledge and credentials in wellness arena (BS in kinesiology, MPH, multiple national certifications in the fitness industry, certified health education specialist, coach, etc.)

Heavily networked with vendors companies would need for outsourcing services.

Strong communicator with all levels within organizations.

View business relationships as a partnership and use coach-like approaches to get to what people are really committed to and start from there.

Opportunity

Increasing trend for companies to move towards consumer-driven health plans and need employees to take charge of their health.

Increasing trend for companies to implement some form of wellness program to try to contain health care costs.

Greater awareness in recent years about coaching.

Many organizations have unhappy employees who are not fully engaged at work; the potential to impact that and help employees and organizations achieve more is great.

Few established companies offering worksite health promotion services approach it from an OD and organizational strategy perspective; understanding organizations at this level as well as ...