SWOT ANALYSIS-DOGGIE DAYCARE

SWOT Analysis-Doggie Daycare

SWOT Analysis-Doggie Daycare

Doggie daycare is a new concept in canine care designed and made popular by owners who love their dogs but happen to work many hours. Dogs deserve a healthy alternative to being left alone at home all day.

A typical day at our daycare will consist of dogs chasing tennis balls, digging in a designated area, climbing play equipment, wrestling, barking, drinking, and snacking on dog biscuits. Our daycare can help eliminate bad habits dogs acquire when left alone at home. Professional trainers will conduct our obedience classes from basic to advance training.

Industry Analysis

Doggie daycare is a relatively new service, which has emerged quickly nationwide as a needed service for dogs and their owners.

We have made an attempt to obtain information of similar doggie daycares to Doggie Daycare in Hawaii. However, we were unsuccessful in our research. None of the doggie daycares advertises their service, if they even exist. Our attempts to call some businesses resulted in no responses from them. Most of the businesses we researched are for local grooming services. Therefore, we are comparing Doggie Daycare with three similar grooming and spa businesses.

Pet Express Boarding Kennels

Pet Express Boarding Kennels is located on Dillingham Blvd. Their services include indoor air-conditioned facilities that offer a comfortable, and safe environment, complete grooming service, feed dog's professional dry kibble, and dog walks for a fee.

Dog One Groomers

Dog One Groomers is located in Kaneohe on Kamehameha Highway. Dyann, the founder of Dog One Groomers, graduated from Loyola Marymount University with a degree in Business Administration. While attending college she worked under a groomer in Los Angeles where she learned all of her grooming, clipping, and styling techniques.

Clip and Dip

Debra Brinkley opened Clip and Dip in the mid 80's. Clip and Dip is located in Central Oahu as well as on the North Shore, Mililani, Schofield Barracks, Wheeler Army Air Field, and Pearl Harbor. They offer quality pet grooming and select pet supplies.

Opportunity Analysis

Clip and Dip

Clip and Dip's basic grooming includes ear cleaning, gland expressing, nail cutting, flea treatments, and ear canal hair removal. Tick treatments are also available but, by appointment only. Dogs can get haircuts from a basic summer cut to specific grooming with "personality cuts" and "pet trims" being a specialty.

Unlike Clip and Dip we will provide full services for our customers such as daycare, training, spa, boutique shop, and playground, to mention a few.

Dog One Groomers

Dog One Groomers uses only the finest quality organic shampoos and conditioners for their dogs and have a wide variety of shampoos, which are specifically for the dog's needs, such as medicated shampoos for dogs with allergies or dry flaky skin.12 They have a full grooming service, which include performing ear inspections, ear cleaning, anal gland expression, and nail clipping.

Dog One Groomers only has grooming service, whereas, Doggie Daycare

will have a selection of services to satisfy our customers' needs.

Pet Express Boarding Kennels

Pet Express Boarding Kennels, is a full service center for all boarding and grooming ...