SWOT Analysis of BHP Billiton Petroleum

SWOT Analysis of BHP Billiton Petroleum

SWOT Analysis

The world at present is intensely competitive. The competition is so intense that it's getting difficult for the businesses to compete against the prevailing competition. Businesses are analyzing their position in the global market very frequently to establish their position in the competitive battle. Often the businesses opt to conduct their business functional and operational analysis to determine their strengths and weaknesses. SWOT analysis is a suitable marketing strategy used to analyze an organization's business strengths, weaknesses, opportunities and threats. SWOT analysis enable an organization scrutinize its prevailing external and internal issues (Campbell, 2013).These evaluations are then furthered used to make appropriate changes and amendments so stay ahead in the race.

SWOT Analysis of BHP Billiton Petroleum

BHP Billiton is the world class business merger of two corresponding companies BHP and Billiton. BHP Billiton offers wide range of products and services to its customers and market. Among the most prominent offerings are petroleum, energy coals, base metals and magnesium. The BHP Billiton petroleum activities have diverse exploration, production and developmental activities in many countries across the globe such as Africa, the United Kingdom, Asia and many more. To analyze the current operations and activities of BHP Billiton, here is the SWOT analysis of the petroleum offered by BHP Billiton (Campbell, 2013).

Strengths of BHP Billiton Petroleum

The Strengths of BHP Petroleum are many as its operations are widely spread across many Nations some of the prominent strength of the petroleum business of BHP are as following;

Largest Company of Petroleum

BHP Billiton is the largest independent petroleum company with internationally established production and resources bases. In addition to its vast operations, the petroleum sector of BHP holds more than 4000 employees globally.

Safest Petroleum Fabrication

In the petroleum production safety is the biggest hazard and only those companies successfully survive who develop and implement rigorous safety systems and operations. Through compact commitment to safety and security of its operations as well as of its employees, BHP Petroleum has stood beyond in the race of petroleum manufacturing and production (Bhp Billiton, 2012).

Significant Developments

BHP Billiton petroleum has achieved significant growth and development due to its ongoing strategizing developmental projects. There have been completed many significant developmental projects in the past to improvise with the innovation in the field of petroleum and there are many in the pipeline for the upcoming years.

Developmental Opportunities for Employees

The BHP Petroleum is doing so well in their business that it has been anticipated that all the employees working for petroleum sector of BHP has good scope of development and learning at BHP petroleum. The refining programs used at BHP are innovative which promise continuous learning for the employee and offer significant offers of growth (Bhp Billiton, 2012).

Increase demand of Petroleum

The demand of petroleum is quite accompanying and it is becoming quite difficult for the petroleum suppliers to maintain their delivery balance. BHP Petroleum and its quality is world acknowledged and every country thirst for quality petroleum therefore through ...