The Stroop Effect is one of the easiest and most powerful effects to demonstrate in a classroom, but not the easiest to explain. Nearly every Introductory Psychology book provides a demonstration of the phenomenon: that it is difficult to name the ink color in which different color words are printed. But what is the proper explanation? Perhaps the weakest hypothesis concerning Stroop interference is that "words are processed faster than are colors." It is true that reading words is faster than naming colors, but this seems to be a matter ...