Background of the Company I Will Prefer To Work For
The company officially started its operation during 1981; the said first operation had grown up to 10,000 cafés, in the US alone, and more than 5,000 cafés around the world. The popularity of the said brand enables the company to create a strong relationship with their customers, because its product and services had become part of the life of many of the aficionados of coffee in the world. Above all, the current position of the company makes the company as one of the most successful companies in the world. Starbucks is considered as one of the most famous and most love brand in the world in any of the industry and market. The said brand literally moves beyond the walls of its traditional stores, offices as well as its roasting and production plant (Read, 2010). Increasingly, more and more people, in places where in the company's stores are located, experience or at least heard about the brand. Furthermore, due to its global hits and phenomenon, it had become the success story of the 1990s. Starbucks renewed its quest for high quality coffee by offering fresh coffee that can be considered as different from the idea of the canned coffee products like what General Foods, Nestlé, Procter & Gamble and Jacobs offer. Howard Shultz, Starbucks president and CEO, has the theory that if you take care of your employees well, they will take care of your customers well (Read, 2010).
Desired Job Description: Human Resource Manager
In the recent years, the importance of Human Resource Management in an organization has increased manifolds. The globalization effects have impacted the business setup throughout the world, the competition has increased, the work boundaries have expanded, and the work nature has changed considerably (Angel, Junquera & Ordiz, 2008). This has led to creating newer challenges for HR managers around the globe. At Starbucks, a HR manager is required to perform the following tasks:
Recruitment of Human Resource.
Planning and implementation of human resource retention strategies.
Planning and implementation of compensation and benefits strategies.
Keeping employees motivated.
Preparing and providing training to the employees.
The essence of this job is to improve the overall performance of human resource in the organization and fulfill the basic needs of all employees, with special attention to those who are potential employees but are willing to switch because of various reasons. The nature of job concentrates on both the wellbeing of the individual employee, and improvement in their performance, motivation and loyalty.
Ways That Goal Setting Could Be Used To Motivate My Performance after Assuming the Role of HR Manager at Starbucks
Much of the literature on goals and goal setting is about the nature of individual employees' work goals and the process of setting those goals. One class of writing is very much of a prescriptive, practitioner-orientated kind, offering practical guidance on how to set goals/targets/objectives (Angel, Junquera & Ordiz, 2008). Such goal setting commonly takes place within the framework of ...