STRATEGY IN ACTION

Toyota Strategy Management

Executive Summary

Toyota is among the largest car manufacturer and is the highest selling car in the world. In this report I tried to analyse the strategic management process and decision process considered by Toyota and which made the company among the top three car producer of the globe. This report has focused on the strategic capabilities of the company ensuring fully compliance of its value adding activities which made the company more effective against its competitors and evaluation of Toyota future strategies the company's potential future strategies and implementation of its strategic change dynamic strategies. In conclusion I tried to cover-up all the data of Toyota performance and evaluate its decision and recommended the suggestion which I felt should be taken in consideration by the company.

Table of Contents

ABOUT TOYOTA4

ANALYSIS OF TOYOTA'S STRATEGIC CAPABILITIES5

Strategic Capabilities5

Value Adding Activities7

EVALUATION OF FUTURE STRATEGIES OF TOYOTA9

POTENTIAL FUTURE STRATEGIES10

IMPLEMENTATION OF STRATEGIC CHANGE12

IMPACT OF CURRENT EARTHQUAKE ON THE COMPANY13

APPENDICES18

Toyota Strategy Management

About Toyota

Toyota is one of the world's largest and most flourishing car manufacturers with some 80,000 employees around the globe. In 1959 the Japanese city of Koroma was renamed Toyota City in recognition of the influence the company had on the economic and social welfare of its citizens. By 2005, business report experts Forbes 2000 placed Toyota eighth in the list of the world's leading companies. However, by the late 2000s a series of malfunctions in their cars resulted in the biggest crisis the company has faced in modern times.

The company was a powerful global operator in the car industry and by the beginning of the 1980s was manufacturing in the USA and forming a partnership with giants General Motors to broaden the brand range, including the luxury model the Lexus. Innovation continued into the 1990s with the roll-out of their first hybrid car, the Prius, as well as a range of SUV's and models designed for the young, affluent clientele. Meanwhile the company's European ventures were expanded, including operations in the UK. This growth was the catalyst for the company's listing on the New York Stock Exchange in 1999.

The main products of Toyota include Prius, Hilux Surf, Land Cruiser, Mark II, Corolla, Mark X and Hiace. The main competitors of Toyota are: General Motors, Suzuki, Chevrolet, Nissan, Hyundai and Ford. The fiscal year ended in 2009, was among the nastiest sales sprawl in the car manufacturing industry, a net loss of 4.3 billion dollar was on the books of Toyota, which was its first ever since 1950.

Analysis of Toyota's Strategic Capabilities

Strategic Capabilities

A strategic part that creates opportunities for Toyota is the capabilities of the company's supply chain and performance management. (Bradley, 2003, Pp. 291) Format and a group of supply chain and performance management is clearly a major problem in the relationship between research and development, marketing and production roles, so that a large class of goods or technical, market and financial information are easily transmitted. Distributed over the current position of the offer depends only on the position and ...