STRATEGY, CHANGE AND PROJECTS

Strategy, Change and Projects

[Name of College]

Strategy, Change and Projects

Introduction

This paper will attempt to give special relevance to an analysis of the change strategy, a description of the change implementation strategy-the model of change employed, an elaboration of how the change was structured and sequenced, a discussion on how political support for the change was obtained and how successful those efforts were, an explanation of what the change leaders did to prevent or minimize resistance to change; what was the nature of the resistance, and how did the leaders deal with the resistance. In addition, the paper will also describe how momentum for the change was built and sustained; as well as an elaboration of how the monitoring mechanisms were used and how information from the monitoring was used or not used. In the case of my former employer, a significant degree of instability was created when the organization chose to shift its strategy. (Forbes, and Millikin, 2009; pp. 489-505) Change management is necessary for the organization in order to ensure long-term sustainability of the business, however, if not properly implemented; a change may negatively affect the organization's performance and reputation. (Bergami & Bagozzi, 2000) This paper is, in essence would provide a detailed discussion of how the findings that I came across when the change management strategy was implemented in my organization, which is Gala Bingo.

Background of Gala Bingo

Though Bingo is a very popular game in all over UK, and the game is being offered by many companies, but Gala Bingo is considered as the market leader of this game as Gala Bingo possess 43% of market share in the UK bingo market. As many as 6,000 people are working for Gala Bingo, which enable the company to run its 175 bingo clubs all around the UK which cater 1.6 million people per annum. It has been documented that Gala Bingo has about five million registered members from all over United Kingdom. (Gala Bingo, 2011)

The company offers a variety of ways to its customer to play bingo anywhere they want. Gala Bingo offers their customer to play bingo at its club, online or through TV. The company believes that customers are the valuable assets of the company and responds to external challenges and growing customer demand. In order to meet the increasing demand of the customers, Gala Bingo remains at the forefront of innovation in the bingo industry and time to time the company implements changes to ensure the consistent nature of Gala Bingo to introduce innovations in the industry. As a market leader, Gala Bingo is providing the leading jackpot prizes in the market place. They also introduced a new bespoke gaming platform (Gala Gaming Platform) to ensure gala Bingo is offering, its customers the most innovative and modern electronic products. Gala Bingo is not only the holder of 175 clubs, but the company also operates galabingo.com - the largest online bingo site of UK as well as the Gala Group also operates Gala TV, the first ...