STRATEGIES FOR GENERAL MOTORS

Strategies For General Motors

Strategies For General Motors

General Motors (GM): The Organization

General Motors (GM) is mainly associated in the production, expansion and marketing of trucks, cars and automobile spare-parts. The organization is also associated in insurance and finance operations. The organization generally operates in Europe and Northern America. The headquarters of General Motors is in Detroit, Michigan. Some 202,000 employees are on the payroll of this organization (Mandery, 2005).

A Brief Background

General Motors (GM) is mainly associated in the development, manufacturing, planning and marketing of vehicles worldwide. The company and its strategic partners manufacture vehicles in 31 countries. In FY2010, GM produced 8,714,000 automobile under the brands, including Buick, Jiefang, Opel, Vauxhall and Wuling. GM's operates in more than 120 countries worldwide. Substantially all of GM's cars, trucks and their different parts are marketed through large number of dealers in North America. As of December 2010, the company operated 20,215 authorized dealerships, including around 4,450 automobile dealers in the US, more than 460 in Canada and around 240 in Mexico and other Central American locations.

As GM rang the opening bell to the unmistakable sound of a Chevy Camaro engine at full throttle, GM knew GM were doing much more than just starting a new trading day.GM were revving up Wall Street, and setting the pace for GM's company—the new General Motors. GM truly are building a new GM, from the inside out (Mandery, 2005).

Ford Transparency Strategy

The Ford Motor Company, simply called Ford, is a multinational American manufacturer of cars based on Dearborn, Michigan, United States; founded in June 16th of 1903 by Henry Ford in Detroit, Michigan. According to the magazine Fortune, DaimlerChrysler and Toyota Motor overtook Ford ranking as the second and third set of global automakers with more income in 2004 respectively (Batchelor, 2008).

In a crisis situation, being transparent can work for you in a lot of ways, and how open you are when you initially respond--and how quickly you respond--will make all the difference in the world. Companies who haven't been totally transparent in their day-to-day operations will have a hard time hiding that fact when a crisis hits. If you're not open and honest, everyone will eventually know (Batchelor, 2008)."

The first step in achieving organizational transparency and honesty is by being transparent and honest with the people who report to you. Win their confidence and trust by sharing with them, both informally and via formal communication, the company's challenges and crisis situations. Improve employee morale by asking for their input. Discuss with them how they can help the company overcome the crisis. Be respectful and listen to feedback.

Toyota Recognition And Reward Strategy

Toyota is one of the world's largest and most flourishing car manufacturers with some 80,000 employees around the globe. In 1959, the Japanese city of Koroma renamed as Toyota City in recognition of influence the company had on the economic and social welfare of its citizens (Liker, 2010).

Recognize and openly appreciate good work. A genuine word of praise at a team meeting, a handwritten note ...