Strategic Threaded Discussion and Essay

Strategic Threaded Discussion and Essay

VF Corporation - Week 4 discussion 1

A well defined strategy and positioning of the brand made VF corporation one of the most profitable businesses in the apparel industry. During their success, they expanded their business considerably targeting markets that had a potential to grow and provide revenue to the company. Included in their expansion strategy was a desire to acquire other apparel businesses. Among these businesses, UA seemed to be the best option available since its business strategy was similar to that of VF. Apart from this, it was quite profitable and was continuously expanding in the US market. Due to the similarity of business models and the profitability, it is feasible for VF to acquire UA in order to expand in the US market. Despite the feasibility, they might face a problem when it comes to branding. In order to succeed, VF will have to differentiate both brands so that the customers do not get confused when they are making a purchase decision.

Apple Inc - Week 4 discussion 2

Apples strategy is to provide products that customers have never witnessed before. In order to do this, they have come up with innovative products to provide users the best experience that can ever get from a similar product. For example, the iPad was designed as an alternative to the personal PC. The sleekness and display of this product made it a roaring success. Its strategies for the iPad, iPhone, and iPod are similar, that is to provide customers an experience like no other when it comes to quality and performance. Its core strategies have yielded immense success as it is now one of the worlds top brands and thus, it is charging a premium for its products. It has focused on a very niche market and is delivering them quality products at premium prices.

The key success factors in the industry is ease of use, performance, and quality. Apples products have all these qualities. According to the success factors, quality of the product and its performance gain the highest weights, therefore Apple stands out from its competitors since the quality of its products are unmatchable. When the firms are rated based on the factors, Apple performs better compared to the every competitor. When all the weights are compiled, Apple stands out among all competitors since its products rank the best along all the factors that determine the success of businesses working in this sector.

Chick-fil-A - Week 4 discussion 3

The decision of the CEO of Chick-fil-A to support gay marriages was a very daring decision. It could result in disaster. Already there are groups of people who have come to the streets to demonstrate against this issue while some favor it. The record sales suggest that some groups are in favor of the CEO. It is a good publicity stunt to target current issues in order to gain public attention. This has been successful in several industries and most probably, the CEO considered this tactic ...