STRATEGIC PLANNING OF CHR



Strategic Planning Of CHR

Strategic Planning Of CHR

Strategic Positioning of CHR

In order to determine the strategic positioning of CRH we have to define the five external factors which affect the CRH.

The General Economy

Economic factors that affect CRH include the nature and direction of the national economy in which a company does business.

Social Beliefs and Attitudes

Humans are conditioned to respond to different stimuli in unique ways. Whether it is through the general culture, family units, education, or religion, we are trained to react positively to certain things and negatively to others (Carrigan, 2000). These social beliefs and attitudes have a wide impact on CRH.

Politics

There are several issues that affect the CRH including fair-trade decisions, antitrust laws, taxes, wages, and other government activities designed to protect different classes within society (Collett, 1999).

Technology

Technology continues to improve at an exponential rate. CRH stay on top of technological changes and use them to get more work done in a shorter period of time (Hay, 2000). CRH must be aware of the changes that may affect their businesses and industries.

Ecology

This concept refers to how humans interact with the physical environment (Hutton, 2000). More than ever before, the world at large is concerned with pollution and the loss of habitat and biodiversity and effects CRH.

TOWS Analysis

The major strengths of CRH are the customer loyalty and quality products. The weakness for CRH is the use of high prices. The major opportunity for CRH is the customer's likeness for their products (Polyack, 2002). Where as the major threat for CRH is the entrance of new companies in the market.

Strategic Direction of CRH

For determining the strategic direction of CRH we have to determine the generic strategies. In generic strategies we will focus on the differentiation strategy of CRH (Stone, 1999). This generic strategy at CRH calls for being the low cost producer in an industry for a given level of quality. CRH sells its products either at average industry prices to earn a profit higher than that of rivals, or below the average industry prices to gain market share (Canales, 2000). In the event of a price war, CRH can maintain some profitability while the competition suffers losses.

Culture of CRH's Corporate Level Management

CRH discuss understanding the value of domain name assets for SEO, IP protection, domain management in mergers and acquisitions, systematic drop and auction monitoring for corporations and moving the entire domain name management service into the product planning, development and initial marketing efforts for all of a corporation's goods or services (Stone, 1999).

Strategy

CRH has the major strategy to deal with the external and internal threats.

Structure

CRH has authorized different responsibilities to different employees in order to give the best results.

System

CRH is using different formal and informal systems that support its internal and external strategies.

Style/Culture

CRH follows a very informal corporate culture, where everyone has the right to contribute in decision making.

Staff

In order to maintain its staff CRH follows different training and development facilities which motivate the staff for ...