Strategic Planning and the Long Term Success of Multinationals

by

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION1

Background1

Problem Statement1

Study Purpose2

Objective of the Study2

Rational of the Study3

Research Questions3

The Measure of Success3

CHAPTER 2: LITERATURE REVIEW4

Basic Strategic Management Perspectives4

Model of Strategic Management4

Levels of Strategic Management5

The Company Level6

Business Unit Level6

Understanding the Strategic Choices of Coca Cola6

SWOT Analysis7

Pest Analysis8

Industry Analysis9

The Strategic Planning at Coca Cola10

Fighting the Competition through Strategic Management11

Strategic Capabilities and Choices12

CHAPTER 3: METHODOLOGY14

The Research Design14

Data Collection Procedure14

The Main Models and Concepts Used for the Analysis15

The Reliability and Validity of the Secondary Research15

Ethical Consideration15

REFERENCES17

CHAPTER 1: INTRODUCTION

Background

Strategic management is a process of information and decision-making (assisted scheduling, organization and control), which aims to resolve the key problems of the business, its survival and development with particular emphasis on environmental impacts and the company's own factors of production potential (Polk,2009,61-78).

It is a holistic approach, which in the face of environmental turbulence tends to counteract the negative external trends and find an effective competitive advantage ensuring the survival of the objectives of the company.

The multinational organizations established for an indefinite period have their own purpose, regardless of mission or purpose for which they are created - as long as they survive in a changing environment (Polk,2009,61-78). From the perspective of the organization, it sees itself as an entity that creates value for its social partners (stakeholders) and relate these values to other values (e.g., resources, social acceptance) necessary for its survival and development. In addition, most business organizations, and many social organizations operate under the open market in competition with other entities.

Problem Statement

In a rapidly changing nature of business and aggressive competitor among the industries, the multinational organizations are facing the challenges of managing effectively. Since the multinational corporation has a wide scope of business operations, therefore their management needs are complex, strategic management is concept that may concept to the success of these international companies. The MNCs face the technological, innovational, human resources, and logistical issues which require special consideration from the part of the cross cultural management. The cross cultural management also becomes crucial and besides catering to the local needs of the customers, the management also has to ensure that the diverse employee needs are also met. The managers of the multinational companies need to establish the strategies and need to deal with multiple cultures, government and the systems. All these challenges make the MNCs undertake the policies that are effective in coping with the day to day challenges. However it is important to understand the extent to which strategic management supports the MNC's success and how well these organizations make the most of the strategic management concepts.

Study Purpose

To better understand the concept of strategic management, the study will be narrows down to the impact of strategic planning on the success of strategic positioning of Coca cola. The purpose is to know the how well the strategic choices have brought success to the company.

Objective of the Study

To know about the strategic management process of Coca Cola.

To know about the strategic choices of Coca Cola while operating geographically

To understand ...