STRATEGIC PLANNING

Strategic Planning

Strategic Management

Strategic Management can be best explained as the process of the development and execution of a chain of competitive tactics that will benefit the organization as a whole in the short term as well as the long term. The internal capabilities and the external environment are taken into account when employing these tactics or moves. The basis of the strategy is formed by a sound analysis of the existing or current business situation which is also called a Situational Analysis. It is imperative that a firm carries out an analysis of its strengths, weaknesses, opportunities ...