Strategic Plan for Tottenham Hotspur FC

Developing a strategic plan for Tottenham Hotspurs

Introduction

The aim and objectives of this report is to analyse the current strategic practices of Tottenham FC, identifying how those strategic plans can be further improved in order to improve the team's standing. The Tottenham Football club is one of the oldest founded in 1882 and has been repeatedly awarded for its countless achievements; Tottenham has been one of the most successful football clubs in the English premier league. Tottenham has taken on various marketing strategies and currently has the most football merchandize stores. For the fans they have also established kiosks during matches to facilitate the fans and provide them easy access of buying goods.

Critical evaluation of Tottenham's current strategic situation

Macro environmental Analysis

In order to understand the current strategic practices and strategic planning of Tottenham a thorough macro and micro environmental analysis is required. Macro environment analysis is basically the first step of strategic analysis it is also referred to as the external analysis, for this purpose PEST analysis is conducted

PEST Analysis

When analysing the macro environment it is extremely important to analyse and consider the factors that might affect the variables that might influence the organization. The Analysis looks into the political, economic, social and technological factors and legal aspects as Williams and Adrian have specified (2004)

Political

Sustainability is one of the guiding principles for Tottenham; the political condition within the country is stable and the only concerning issue that arose last year that strictly instructed the football clubs to change their ways since they were accumulating too much debt. The factors that can become a hindrance are Tax rates and the value added tax (VAT).Another aspect that can affect the team is the resignation of any important person from the managing board (THFC, 2012).

Economic

Tottenham has been seen taking many initiatives for the people they have broadened their corporate social responsibility and have been working with Haringey Council and the MHT in order to help develop sports facilities and programs..In terms of the salaries, they should keep the members motivated and wanting to continue with a certain club. If one team gives a certain amount to it's players the other teams should also ensure to pay the same amount to the players in order to keep them motivated and willing to stay with the team.

Social

In order to increase the value of business and their shareholders Tottenham have paid much attention on their fans and customers. Tottenham has established many merchandise stores for their fans. The ageing of the players is a social aspect that needs consideration many of the players are nearing retirement which may result in a decrease in fan base. It is also essential for one team to maintain good relations with other teams as well

Technological

Tottenham has an interactive website where people can update themselves with any news regarding the players and their activities. The internet should be used in order to create a link between the fans and the ...