STRATEGIC PERSPECTIVE

Apple Strategic Perspective

Apple Strategic Perspective

Introduction

Apple Inc. is engaged in the production and designing of computers, iPhone and other electronic devices including music players, peripherals, etc. As Apple is already involved in the production of iPhone, it is quite a reasonable time to enter the market of normal cell phones. Although there are several rivals in the cell phone industry, but Apple can find an edge due to its extraordinary management capabilities and core competencies in the market of electronic goods. The new launched cell phone will be named as “Apple Com”. The name represents Apple as the company and “Com” as the communication device. In other words, the consumers can communicate now through the cheaper device (as compared to iPhone) more easily (Apple.com, 2008).

Market Summary

The Apple iPad Tablet is the best value in differentiating consumers perceive as being very innovative and different from other phones but its relevance is very low, since many consumers do not think it is appropriate for them (something like, happens to brands like Porsche and Tiffany & Co). iPhone has a high differentiation, although slightly smaller than iPad Tablet) but a greater value and consumers know enough about the brand. Combining these elements, we can understand that both iPad Tablet and have a high strength due to its high level of differentiation while iPhone is in a lower level as compared to the iPad tablet because the more relevant is not enough to offset weakness in the other three variables. If a majority of the consumers perceive the company as fast and quality, it will demonstrate that it has established a strong connection in their minds joining the company name and the attribute speed and quality. If the current and potential consumers provide any other type of response, for instance, attend every special request we do, are cheap, and are willing to be flexible in hours. Then the company has in no position to be successful because although its brand is associated with attributes such as personalization, good price and flexibility (Apple.com, 2008).

These attributes were discarded by the company to be less important in the decision process of consumers who focuses and emphasizes on the attributes' which include speed and quality. In other words, the Apple Company is associated with positive attributes but irrelevant to influence the purchase decision. Of course, if initially chose evil attributes, the company has an even bigger problem but let's assume for the moment it has chosen correctly that is the fast speed which is an attracting attributes that make a customer choose a company like apple which is offering iPad tablet.

SWOT Analysis

Strengths

Apple is a very successful company. Sales of its iPad had increased its second quarter profits to $320 in the recent past. The favorable brand perception had also increased sales of Macintosh computers. So iPad tablet gives the company access to a whole new series of segments that buy into other parts of the Apple brand. Sales of its notebooks products are also very strong, ...