STRATEGIC MARKETING

Strategic Marketing



Strategic Marketing

Introduction

Vodafone Group (Vodafone) is a mobile telecommunications company, with its operations in Europe, the Middle East, Africa, Asia Pacific and the US through its subsidiary undertakings, associated undertakings and investments. The business presents a range of wireless telecommunications services, including voice and facts and figures telecommunications. Vodafone furthermore has a controlling interest in a non-mobile telecommunications business in Germany. It also has arrangements to market certain of its services in additional territories, through colleague networks, without the need for equity investment. The company has equity concerns in 27 nations, through its subsidiary undertakings, affiliated undertakings and investments. It has partner mesh arrangements furthering about 33 countries. At the end of June 2006, the business had 186.8 million customers globally.

The company operates through two enterprise divisions: wireless telecommunications, and other operations. Vodafone operates 2G (another lifetime) systems in all its mobile functioning subsidiaries, principally through GSM systems, offering customers services, such as voice, text messaging (SMS) and rudimentary facts and figures services. In addition, the most of the company's controlled networks operate general packet radio service (GPRS), often referred to as 2.5G. GPRS permits wireless apparatus to be used for dispatching and obtaining facts and figures over an internet protocol-based mesh, endowing wireless access to data systems like the internet. Vodafone additionally boasts a variety of services on its Vodafone live portal, such as an image and video messaging, download of ring tones, news and numerous other services.

Vodafone's 3G (third lifetime) systems, operating the wideband code vision multiple get access to (W-CDMA) benchmark, provide customers with mobile, broadband data get access to, allowing facts and figures download speeds of up to 384 kilobytes per second. Vodafone has amplified its service proposing on 3G networks with internet and email access, video telephony, full-track melodies downloads, mobile television and other facts and figures services in supplement to living voice and facts and figures services. The company has protected 3G permits in all jurisdictions in which it operates (Armstrong, 2003).

Vodafone Group plc or Vodafone is a famous UK-based mobile phone communications corporation. Vodafone enjoys the status of being the world's largest company in the field of telecommunications in terms of revenue. When measured in terms of subscribers worldwide, Vodafone stands as the second largest company in the world, competing behind China Mobile. Statistical data of the year 2010 reveal that Vodafone had 332 million subscribers. Vodafone operates its networks in above thirty nations of the world. Moreover, it has partner networks operating in more than forty countries worldwide. In the United States, Verizon Wireless is the largest mobile telecommunications company in terms of subscribers, and Vodafone holds the privilege of owning 45% of Verizon Wireless (Armstrong, 2003).

Vodafone's Global Market

Vodafone operates not only in the United Kingdom or Europe for that matter, but it has a giant marker across the globe. It provides a wide range of services in the communications sector. It extends an array of products and services in different ...