Strategic Management: Ford Motor Company

Strategic Management: Ford Motor Company

Introduction

Ford (Ford motor company) is one the leading auto manufactures in the world. The company distributes and manufactures in around six continents. The most famous brands of the company include Volvo, mercury, Lincoln and Ford. The prime operations of the company are located in the US and Europe.

Internal Analysis

RBV

Tangible

Intangible

Distinctive Capabilities

106 Sales Offices

R&D Cost Of USD 5 Billion

High Market Share

57 Research and Development Facilities

Ford Global Product Development System

Strong Brand Image

73 Manufacturing Plants

Sync Technology

Broad Supply Chain Network

15 Distribution Centers

MyFord Touch Technology

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No. Of Employees 165,000

Focus On Green Vehicles

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SWOT Analysis

Strengths

High Market Share and Strong Brand ...