STRATEGIC MANAGEMENT AND LEADERSHIP

Strategic Management and Leadership

Table of Contents

Introduction3

TASK 13

P1.1 Explain the importance of external factors affecting the organization.3

P 1.2 Analyze the needs and expectations of stakeholders of the organization4

Needs and expectations of Stakeholders4

P1.3 Analyze the major changes taking place in the external environment that will affect strategy.5

Economic forces5

Social forces, cultural, demographic and environmental5

Political Forces, Governmental and Legal5

Technological Forces5

Environmental forces5

TASK 26

P 2.1 Use appropriate tools to analyze the effects of current business activity6

Porter's Five Forces Model6

The rivalry between the companies:6

The threat of new entry:6

Bargaining power of suppliers:6

Bargaining power of customers:6

The threat of introduction of alternative products:7

P2.2 Review the position of the organization in its market.7

P2.3 Evaluate the competitive strengths and weaknesses of the organization's current business strategy.7

Strengths7

Weaknesses7

TASK 38

3.1 Discuss the purpose of corporate communication strategies8

TASK 48

4.1 Plan an internal corporate communications audit8

4.2 Conduct an internal corporate communications audit9

4.3 Critically evaluate the effectiveness of current levels of practice9

TASK 59

5.1 Plan an external corporate communications audit9

5.2 Conduct an external corporate communications audit10

5.3 Critically evaluate the effectiveness of current levels of practice10

Task 610

6.1 Plan the objectives of a corporate communication strategy10

6.2 Select the audiences to influence with a corporate communications strategy11

6.3 Evaluation of the Strategy11

Conclusion11

Case Study H. J. Hinchell

Introduction

This case study is based on UK multinational food processing and manufacturing company “H.J. Hinchell. It has its units in chief trading localities of the world, having its head office in US, from where the main strategies are devised and implemented. The main aim of this case study revolves around the Strategic Management, which highlights the way to get success, as Hinchell is losing its market share. In this case, the main focus will be on purposing future strategies, its linkage to corporate objectives. Strategic plan will be disused, along with its effectiveness at practices levels. Then, the focus will be on strategic plan implementation. Furthermore, monitoring and evaluation systems for the implementation of the organizations strategic plan will also be designed. Mission and vision statements for the organization are also developed along with future management objectives.

TASK 1

P1.1 Explain the importance of external factors affecting the organization.

The most important element of strategic management and planning in the company is to analyze the external environment, as well as monitoring the market economy. Threats that beset the company in the Group's business and the opportunities it provided - all this is present in the environment, part of which is business. In the external environment company threatens competition, unscrupulous suppliers, rapidly changing tax laws, social upheavals and many other "surprises." In addition, the company waiting for customers, there or not there are sufficient resources to conduct business. Analysis of external factors helps to develop strategic solutions that provide algorithms of interaction with the environment in the company's short and long term that will maintain its potential at the level necessary to achieve the goals, will help uncover threats and opportunities. The environment generally is conventionally divided into two parts: macro-and micro environment (Popper & Eccles, 2007, 23-45). If a company is difficult macro-significant influence or control their ...