STRATEGIC MANAGEMENT

Strategic Management-Ducati

Strategic Management

Introduction

Strategic planning is long-term planning that takes into account the internal and external variables and identifies sectors and market segments and targeted method of competition. Strategic planning is the process of rolling is updated every year to study the external and internal developments. Planning of activities is the most important function of management. This issue is devoted to leading experts, dealing with management in the service sector and others, like in the motor cycle industry of Ducati. (David, 2009, 137-144) The two most important factors for the success of Ducati are to respond to the customers' demands and learning from the past mistakes. Offering quality motorcycle products at low prices and put local people first in the way they conduct their business as their main strategy. The relative positioning of Ducati's market share with esteem to other premier players in the market has been showed as pursues. The Motorcycle company Ducati is now the amongst the largest motorcycle provider in the world, employing 450 000 people and has a growth rate of 13% annually, although they have a small share relatively as other competitiors. The company targets several market segments with separate offers for each of the goals. Ducati targets mainly consumers living in urban and suburban areas, as well as consumers living outside the city or area in suburban locations. Ducati Motor bikes designed for consumers living in urban areas. They got benefit over competitors profited by proposing consumers larger value in respect to the strategic performance management, either via smaller charges or by supplying larger advantages and service that supports higher prices.

Discussion

Features of Strategic Planning

Features of a strategic approach to planning and development can identify the following components:

Focus on long-term perspective.

Development of an integral and integrated planning, supervising the process of change through the formation of long term goals.

The orientation of decision-making on the deployment of existing resources, which largely determines the course of the future of the organizational development. (Quinn, 2010, 23-4)

Strategic Management

In the revised models, the subsequent diagnosis lies in the formulation of the mission, in the designed model is in first place and this is because in the safety and security organizations is essential to know the events macro and micro environment and way of expression, which let you know how they can influence them in the values of the members of the organization and on the capacity needed to accomplish the mission and achieve the vision and in this connection set values needed to address such events without negatively impacting the system of beliefs and core values of the members of the organization (Golder, 2009, 326-340).

The analysis was performed with the aim of establishing a credible position in which the organization is, i.e. their internal capacities and the facts or events that will have to face, making it easier to establish the intensity of the effects of impacts (Lynch, 2009, 78-110).

Basic Principles for Change Management

Change management is only possible if some specific principles are being ...