STRATEGIC MANAGEMENT

Strategic Management

Strategic Management

Introduction

The main purpose of this paper is to choose a company having the global operations. The company chosen in this paper is Apple Inc. Apple was founded in the first of April 1976 at the hands of Steve Jobs and Steve Wozniak and Ronald Wayne for the sale of personal computers called "Apple-1" (Amburgey, 2005).

This assignment will contain the description of Apple Inc as an organization along with the global strategies and strategic options. Apple Inc. is a computer manufacturing company that is working globally. Apple grew very fast in a little time due to its strong culture, hierarchy; policies and innovation which truly made the company achieve prosperity. The organizational structure of the company is made is such a way to be more competitive in a critical juncture, in the company's history. The organizational culture of Apple is unique with the drive to outperform and succeed with the high involvement of the employees. Apple has been continuously involved in the innovation process and is hoping to be the market leader very soon because of its strong encrypted culture and structure.

Background of the Company

Apple Inc is one of the largest U.S. corporations. Initially the company was based Apple Computer in 1976 by three people, but the third co-founder does not believe in the success of the venture and sold its shares (10%) for 800 dollars. Today, these 10% are worth $ 540 million. However, the company has become one of the few in the industry, quickly conquered the market. The first personal computer (Apple initially began to specialize on them, rather than bulky computers that occupied an entire room for) Apple I became quite popular. This was the first computer, which had a built-in support for a keyboard and connected to a monitor, i.e., prototype of the modern desktop PC. The real success is waiting for the computer Apple II, released a year later, because that's what he was destined to become the first mass model, which are used not only in companies and research centers but also at home. It was a real computer revolution (Anand, 2007).

Apple runs different businesses and is engaged in offering several products and services like computer designs, servers, network solutions and software and services. The company is running a business in USA mainly, having the headquarters in different cities like California and Cupertino. The company is currently having 34,300 employees and the financial results show that the revenue of the company has increased by 14.4% from 2008 to 2009. The main reason behind a huge increase in revenue is the increased sales of iPhone handsets and applications from the iTunes Store. Apple is selling its products to almost whole world, and almost all the country's can avail the products of Apple Inc. through several sources that include the online delivery, sales through the retailers and etc (Anand, 2007).

Apple's vision can help us to understand many organizational decisions taken at the company's history. The choice of a term such as "individuals” has at ...