STRATEGIC MANAGEMENT

Strategic Management

Title: Strategic Management: Mission, Vision, and Stakeholders

Module: Module 1

Class: Strategic Management

Paper: Case Assignment

Number of Pages: 4

Introduction

The purpose of this paper is to critically analyze Toyota's vision and mission takes the goals, needs, and objectives of its stakeholders into consideration. Toyota is a Japanese multinational company, founded in 1933 by Kiichiro Toyoda. In the 1980, Toyota first caught the attention of the world, when it was noticed there was something special about Japanese quality and efficiency: Japanese cars lasted longer than American cars and require fewer repairs(Toyoland.com, n.d.). Toyota is the leader in the automotive industry featuring a box of eight-speed automatic transmission guide, real time traffic routing with dynamic reallocation and a four-zone climate control with infrared technology in some of their models (Taylor III, 2010).

Discussion

Vision and Mission Statement

Vision statement

Toyota will be the innovative leader of the future by providing the highest quality, most reliable, and safest forms of transportation products in the world. The company's dedication to quality, continuous improvement, innovation, and respect for the environment will enable the company to exceed all expectations. Through the company's commitment to the empowerment of our employees, continual improvements and innovative products will provide a competitive advantage far into the future (Toyota Motor Corporation, 2003).

Mission statement

Toyota is dedicated to provide our global customers with the highest quality and innovative transportation products that are valued by the customer, and are environmentally friendly and affordable. While attracting and retain shareholders by realizing acceptable returns on investments and increased market share. This will be accomplished through continuous communication between management, employees, suppliers, customers, and community to improve processes, systems, equipment, and human resources.

Guiding Principles

The guiding principles at Toyota are based on five core values and beliefs that express the shared values of management and employees. The guiding principles are expected to be used at all employment levels in daily work and relationships with others.

Innovation

Toyota is committed to delivering value to all our stakeholders by maintaining a long-term vision, striving to meet the challenges involved to realize that vision with critical and innovative thinking.

Continuous improvement

Toyota strives continually to improve processes, procedures, and knowledge to improve operations and employee satisfaction.

Respect

Honor the rights and beliefs of others. Treat others with dignity, equality, trust, and the highest ethical standards possible.

Teamwork

Promote and support a diverse unified team. Provide for personal and professional growth; create opportunities for development to increase individual, and team knowledge, and performance.

Strategic Plan and Objectives

Toyota needs to ensure that their products with give the consumers 100% quality satisfaction; therefore, they need to ensure they have plans in place to achieve superior customer satisfaction. Some of Toyotas plans include building a team of associates who create the designs for the new automobiles as well as a team of associates who will ensure that the aspects are safe and that they will be able to withstand dangerous circumstances. The vehicles will be created by large automated machines and will put each piece in place and be set to complete the same portions of each ...