iTunes and Other Music Related Products and Services7
Software, Services and Other Sales8
Innovation Management in Contemporary Business Environment8
Financial Analysis16
Financial Position16
Profitability Ratios16
Return on capital employed (ROCE)17
Gross profit margin17
Stock turnover18
Debtors Ratio18
Gearing Ratio18
Earnings per share ratio19
Marketing Analysis19
Market Structure19
Market segmentation19
Marketing Mix (4Ps)20
HRM Analysis22
Value chain Analysis24
SWOT Analysis25
Strengths25
Weakness25
Political Analysis26
Socio-Cultural Analysis26
Economic Analysis27
Technological Analysis27
Legal Analysis27
Threat of New Entrants28
Threat of Substitute Products28
Threat of Industrial Rivalry29
BCG Matrix29
Conclusion and Recommendation30
Appendix A33
Appendix B35
Appendix C37
Strategic Management: Apple Inc
Introduction
Apple continues to grow faster than industry in all categories. New manufactory plants and sales offices are continually introduced to regions in order to save time and cost. The exact relationship model provides the powerful differentiator for the company to deliver satisfaction to customers of all sizes and types. Apple has focused most of the resources to support large commercial and formal organizations segment to sustain its growth by delivering superior services over competitors. In fact, Apple sells more computer systems to business organizations than any other company in the world. To adapt market change, Apple extents product categories to consumer electronics for better growth opportunities.
Business Strategy
Apple is committed to providing its customers with an unparalleled user experience through superior ease-of-use, seamless integration, and innovative product lines. The Company also views constant research and development a key component to its competitiveness looking forward. Proof of this can be seen in Apple's financial statements as a 33.7% increase in R&D expenditures was reported during fiscal year 2010. Intent focus is also placed on the discovery and delivery of digital content and applications through iTunes.
Operating Segments
Apple, Inc. currently holds retail operations in eleven different countries, which it divides into five separate operating segments; the Americas, Europe, Japan, Asia-Pacific and retail sales. Though the majority of the Company's net sales generated within the Americas operating segment, Apple's concentration in the Asia-Pacific region has shown the highest levels of growth as countries with emerging markets like China continue to show increases in consumer demand for the high-tech devices Apple produces (Apple Inc, 2010).
Apple's Product Diversification
iMac, Mac mini, Mac Pro and Xserve
Apple's desktop product line will follow the overall market trend of declining unit prices and a decrease in demand for these less portable hardware solutions. We estimate that there will be an average annual decrease of 5.95% in net sales of the Company's desktop product line through 2018.
MacBook, MacBook Air and MacBook Pro
As consumer further transition from desktop to portable PC's, Apple's portable (laptop) computer sales will benefit. The proprietary OS X and iOS operating systems many current Mac users are familiar with will be a major catalyst in maintaining unit sales growth. While we estimate that unit sales growth for Apple's portable PC product line will average 14% annually, the decline in price per unit has resulted in a less than 1% growth in net sales estimates for this product line, in 2018.
iPad
The April 2010 release of Apple's iPad has since created a flurry ...