STRATEGIC INITIATIVE PAPER

Strategic Initiative Paper

Strategic Initiative Paper

Since first acquiring a controlling interest in Barnes&Noble.com in September 2003, the company has had a continued interest in improving the online offerings to the Barnes & Noble customers (Barnes & Noble, 2009). In the time since the acquisition, Barnes & Noble has redesigned, rebuilt, and re-launched both the website and the Information Technology Department that supports it. The continued focus and increased interest in the online initiatives may come as a surprise when considering Barnes & Noble is already widely regarded as the nation's top bookseller a bookseller who attains this mark with an ...