STRATEGIC INFORMATION TECHNOLOGY PLAN

Strategic Information Technology Plan

Table of Contents

Strategic Information Technology Plan3

Introduction3

Background4

Online Initiatives4

Expansion5

Online Presence6

Revenue Generation6

Book Retailing Industry6

Competitive Environment7

Value Chain and IT8

Business Model and Core Competencies8

IT's Role in the Business Model9

Business Model Viability9

Dominant Player10

Impact of Internet10

Leaders In Book Sales In The United States11

Information Technology Strategy12

Customer Focused12

Accessible/Reliable12

Innovation13

Value13

Continuous Improvement13

Forward-Looking Statements13

Arguments for Information Technology Planning15

Strategies for Providing an Information Technology Planning Capability16

A Repository Of Application Data16

Capability Maps16

Gap Analysis Tools16

Modeling And Analytic Capability17

Reporting Tools17

Step 1: Define the Accessible Technology Strategy18

Elements of an Accessible Technology Strategy18

Step 2: Identify Requirements19

Needs Assessment19

Evaluate State of Current Technology20

Leveraging Legacy Technology21

Step 3: Design, Develop, and Purchase Accessible Technology22

Select an Accessible Technology "Foundation"22

An Accessible Office Productivity Suite22

Identify and Select Assistive Technology for Individuals23

Two Approaches to Selecting Assistive Technology23

Partnering with Human Resources and Assistive Technology Experts24

Evaluating and Updating Internal Systems24

Step 4: Implement and Train24

Deploying Microsoft Products and Adjusting Accessibility Options25

Deploying Assistive Technology Products25

Training25

Conclusion26

Strategic Information Technology Plan

Introduction

Barnes & Noble, Inc. (NYSE BKS), the world's largest bookseller, today announced that Liberty Media has invested an aggregate of $204 million in the Company through the purchase of newly issued convertible preferred stock. Barnes & Noble, Inc. (NYSEBKS), the world's largest bookseller and a Fortune 500 company, operates 705 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 636 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore(TM) (www.bn.com/ebooks). Through Barnes & Noble's NOOK(TM) eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

Under the terms of the strategic investment, Liberty purchased preferred stock, convertible into approximately 12 million shares or 16.6% (after giving effect to the issuance) of the Company's common stock at a price of $17 per share, and with a dividend rate of 7.75% per annum to be paid quarterly. The investment, which was approved by Barnes & Noble's board of directors following a recommendation made by its Special Committee, closed today. In light of Liberty's investment, the parties have ceased discussions regarding Liberty's previously announced acquisition proposal.

Leonard Riggio, Chairman of Barnes & Noble said, “We could not have found a better strategic investor than Liberty Media. Their investment is a strong endorsement of our overall business and the additional capital will further fuel the explosive growth of our digital strategy.”

Background

Since first acquiring a controlling interest in Barnes&Noble.com in September 2003, the company has had a continued interest in improving the online offerings to the Barnes & Noble customers (Barnes & Noble, 2009). In the time since the acquisition, Barnes & Noble has redesigned, rebuilt, and re-launched both the website and the Information Technology Department that supports ...