STRATEGIC CHANGE MANAGEMENT

Strategic Change Management Case Study



Strategic Change Management Case Study

Answer # 1

Amey plc in the UK is dedicated to the maintenance of infrastructure, facilities and waste management. Within the group Ferrovial, Amey is aleading UK public services provider which wants to optimize their communications now and in the future to take advantage of the overall relationship with Ferrovial. Due to the inappropriate strategic change management strategies, Amey plc was under significant pressures which lead to the decline of cash in 2002. A wide range of customers rely on Amey to provide essential services on time. The company must be able to enjoy all that new technologies which it can offer, but only if this technology can reliably provide immediate and tangible benefits to scale. Change Management process ensures that all changes have been accepted and had used standard methods, processes and procedures to ensure the effectiveness and efficiency of the change, the business provides a balance between the need for change and the risk of negative impact of changes in services (Parker, 2012).

It is very essential for the Amey to adopt the modern change management strategies in coordination with the Grupo Ferrovial. Ferrovial which is formerly known as Grupo Ferrovial is one of the leading global infrastructure. It operates through divisions such as Highways, Airports, Construction and Services and has presence in over 15 countries. I believe that the change management processes in enterprises are becoming more common and require special treatment to achieve success. The management of change in organizations requires a clear understanding of what is expected to be achieved in line with the business plan layout; a clear long-term strategic vision can be sustained over time, patience and perseverance to validate the development of tangible and intangible assets that are expected to build (Anderson, 2010).

Amey have to understand that the results of a change management strategy are not immediate and take time to verify, as they are associated with the development of attitudes and skills in people. A major factor for the change to be successful is to connect people with the new vision and principles (Johnson, 1987). Communication is a cornerstone for the successful development of these processes, as through it connects people with the change; generate knowledge, understanding and assimilation of the requirements for future performance. When we talk about managing change in organizations we refer to the introduction of new technologies, changes in the business model, corporate restructuring, mergers and acquisitions, among other dynamics that directly impact the status quo of people. For a change to occur successfully, 75% of direct managers of the company must "buy" the change (Buchanan, 2008).

Organizations face a variety of drastic changes in government regulations, others experienced deregulation, while others merge, some see their market shrink and others are thrown into the global market, engage in mergers or hostile takeovers , while others have applied roughing cutting programs with violent psychological and economic effects on their employees.

I perceive that in order to compete in the ...