Strategic Change Management

Abstract

The main purpose of this report is to talk about strategic change management and development of corporate culture as applied in different organizations. The organization that is being discussed in this report is WM Morrison's PLC. The motive here is to highlight how WM Morrison's PLC has responded to numerous pressures, as well as, opportunities for change. Since one of the most important ways in reflecting the viability and competitiveness of an organization is its ability to anticipate and respond accordingly to the opportunities that exist, so this report aims to discuss the ways in which WM Morrison's PLC has maintained its competitiveness in order to remain the fourth largest food retailer in the United Kingdom. Moreover, the report also lime lights the core strategy of the organization and its related aspects such as the political and socio-economic context in which the organization or its sub units operate, major type of cultures and behaviors that are evident in organization, the communication strategies, a force-field analysis of the organization, development of the techniques that have ensured successful implementation of the initiative taken by the organization, and the performance enhancement mechanisms. Thus, the report outlines the initiative taken by WM Morrison's PLC which is to be the food specialist for everyone and to be different and better than ever, and to discuss all the aspects for the management and execution of this strategy. Further, the link between the corporate strategic change and the top management teams is also analyzed.

Introduction

Wm Morrison Supermarkets PLC is known to be the fourth largest chain in the United Kingdom's supermarkets, and its headquarter is located in Bradford, West Yorkshire, England. The company is usuaaly branded and reffered as Morrison's and it is also included in the FTSE 100 index of the compnies. The market share of the company as for 2008 December was 11.8%, and this is the same reason for making the company smallest in the category of 'Big Four' supermarkets. Other companies in this category include Tesco with 30.9%, Sainsbury with 16%, and Asda with 16.8%. Moreover, the company was founded in the year 1899 by William Morrison, and the abbreviation of Wm Morrison is also on his name. the company initiated its business an an egg and butter stall in Bradford's Rawson Market in england. Further, till the year 2004, the store locations of the company were focused primarily in the North of England, but the company got expanded to 455 superstores across the United Kingdom after the take over of Safeway in the same year 2004. In addition to this, the share of the Morrison family in the company is almost 15.5%.

The recent financial highlights of the company shows that its group turnover has been increased to £ 16.5 bn in the year 2011 as compared to £ 15.4 bn in 2010. The total dividend per share is 9.6 p in 2011 as compared to 8.2 p in 2010. The earnings per share is also increased to ...