STRATEGIC ANALYSIS

Strategic Analysis

Strategic Analysis

Australian hotel investment activity came to a near standstill in the months immediately following the sudden and unprecedented terrorist atrocities in the world around. Nevertheless, the strength of the Australian hotel investment market in 2001 prior to these events was phenomenal, resulting in record levels of investment activity in both single asset and portfolio sales transactions. In 2001 the total investment volume of single asset transactions over 7.5 million achieved a new all-time record of over 3.2 billion, an increase of over 44% on the previous year. Meanwhile, portfolio and corporate activity recorded approximately 9.2 billion, an astounding 81% increase on the previous year. The cautious and uncertain outlook that ensued during the last quarter of 2001 resulted in a sudden change in the investment market.

As a result of uncertainty over future profit margins, and as evidence of a difference between the bid and the asking price unfolded, a number of deals close to completion were put on hold. Meanwhile, fewer assets came onto the market as hotel owners, able to service debt through falling interest rates and reduced gearing, chose instead to ride out the stormy conditions. In contrast to the previous year, which benefited from deals already well progressed following buoyant trading conditions in 2000, a reduced level of investment activity in the first half of 2002 was apparent.

The Sofitel Brisbane Hotel - the city's premier business and conference hotel - is located in the heart of the central business district. The hotel is just a short distance from Southbank Parklands and provides easy rail access to the Gold Coast and to theme parks such as Movie World, Dreamworld and Sea World. Shopping is available in the central business district and at the nearby riverside markets.

Experience Cuvee Lounge Bar, the epitome of contemporary style and a meeting place for those with a taste for excellence in fine champagne, wines, cocktails and spirits.

The unique new Thyme Restaurant features the theatre and movement of an open plan, interactive kitchen and delivers an inspiring experience reflecting world-wide dining trends. Sleek tandoori ovens, wood fired ovens and wok stations feature in the extensive choice of dining alternatives for breakfast, lunch and dinner. Menus include a la carte and five course epicurean degustation menus, a diversity of freshly prepared dishes from the interactive kitchen, a 30 minute business lunch and Sunday brunch.

Positioned in one of the city's most central locations is the magnificent Sofitel Brisbane. Originally the first international hotel in Brisbane, today you will discover a hotel of refined elegance and truly personal service. Renowned for its imposing arrival, extraordinary conference facilities and breathtaking views, the hotel's reputation as the leading choice in five star accommodation is absolutely deserved.

429 elegantly appointed rooms and suites are complemented by the finest personal luxuries to make this one of Brisbane's best accommodation experiences. Luxurious bathrobes and slippers and crisp linen combine with the full list of in-room features one comes to expect of a true five star ...