STRATEGIC ANALYSIS

Strategic Analysis

Strategic Analysis

Introduction

The main purpose of this paper is to analyze the strategy of Apple Inc. The paper analyses the strategic appraisal of Apple Inc., and the different strategic options which can be adopted by Apple Inc. The paper also deals with the recommendations on strategic position with regards to Apple Inc. Apple Incorporation has been established in January 3rd 1977. The business has been established along with the different subsidiaries and has been engaged in different functions like marketing, designing and manufacturing of music players, media devices and the personal computers. The company has also been involved in the business of selling the different software, networking solutions, services, third party digital content, peripherals, applications and the devices (Advn, 2010, p. 12). The main products and services in which the company operates are Apple TV, iPhone, Mac, iPod and iPad. The company is also involved in the sale of different software applications including the iCloud,, iOS and Mac OS X operating systems. It is also involved in the sale and delivery of the applications and digital content with the use of Mac App Store, iTunes Store, iBookstore and App Store.

Strategic Appraisal of Apple Inc.

The Apple Inc. as emphasized mainly on the manufacturing and sales of the portable personal computer mainly in the market of United States. The company has adopted different strategies for the purpose of enhancing its sales and product quality and gain the competitive edge. Though, Apple Inc. has considered the threats of the competitors prevailing in the industry; therefore, it has developed different strategies for dealing with the competitors. There are different companies in the industry which have worked hard to survive in the competition, but the strategies developed by Apple Inc. have served to be the most effective strategies. In order to develop its products in the market and industry, Apple Inc. has adopted different customer relationship strategies, product development strategies, pricing strategies and sales strategies (Enderle, 2004, p. 47). Thus, these strategies have been developed for the purpose of improving the quality and providing the best product which can bring maximum number of customers. There are different avenues that allow the new entrants to enter in the market, but for creating the brand loyalty these competitors face different hurdles. Thus, at the time of expanding its business in new markets, Apple Inc. also faces these hurdles but the strategies developed by Apple Inc. helps it to successfully expand its operations in the new market. In initial stage, the prices of Apple's products were very high. However, with the passing time as the products of Apple Inc. reached to maturity stage, Apple Inc. has modified its pricing strategies by minimizing its prices. Given below chart is the reflection of the change and decline of Apple Inc.'s prices with passing years.

This chart shows that the prices of the products of Apple Inc. have declines from February 2011 to June 2011. The main reason behind the decline in prices was to provide the high quality ...