STRATEGIC ANALYSIS

Strategic Analysis

Abstratc

In this paper, we would be discussing the strategic analysis of Ryanair plz. Ryanair plc is an airline headquartered in Ireland with Ireland. It was founded by Tony Ryan in 1985 with 25 employees, and its first route Waterford - London. Ryanair has grown exorbitantly since its inception in 1985. The money raised at its attachment to bag used it to grow and become a pan-European carrier. In this paper, we have discussed we have discussed the external business and economic environment of Ryanair. Weh have discussed the industry outlook of airline industry as well as the environmental analysis of Ryanair. The key success factors, its products and services have been discussed. Recommendations have been provided in the end of the paper.

Introduction

Ryanair plc is an airline headquartered in Ireland with Ireland. It was founded by Tony Ryan in 1985 with 25 employees, and its first route Waterford - London. It is the largest carrier of low cost in Europe. It currently has over 1100 routes and 44 bases. Over the years it has become the most profitable carrier in the world, due to cost reduction. Ryanair has been characterized by rapid and continuing expansion, especially after the deregulation of the airline industry in Europe in 1997. It operated a fleet of 74 planes Boeing 737 classics, which have been removed, and has signed contracts to receive 225 new Boeing 737-800 to 2010, plus options to purchase 193 additional aircraft. To date, Ryanair has 300 Boeing 737-800 "Next Generation" with a mean age of 3.6 years (March 2012).

Ryanair is one of the most criticized European companies. Despite their low prices, has been denounced by skipping the policies of the EU and misleading advertising. In 2009 was sued by the Department of Consumer Affairs of the Balearic Islands, collect improperly extra for passengers carry their luggage, systematically applied as Ryanair but is illegal in Spain.

Growth and expansion

Ryanair has grown exorbitantly since its inception in 1985. The money raised at its attachment to bag used it to grow and become a pan-European carrier. Revenues have grown from € 231m in 1998 to € 843m in 2003, and net income from € 48m to € 239m in the same period. In an industry where the survival rate is 10% and where large airlines like American Airlines or Delta Air Lines have trouble turning a profit from the attacks of September 11, 2001 , the success of Ryanair has perplexed many analysts, and only comparable to other airlines out of service on board as Southwest or JetBlue .

The number of passengers has grown by about 25% each year during the 90's. The rapid introduction of new routes and distribution centers has allowed passengers. In August 2004 the airline carried 20% more passengers within Europe than British Airways.

Recent History

In 2004, Michael O'Leary announced that a deadly struggle would take place during the winter between the low cost airlines, which survive only three or four. It was thought that among them would easyJet and ...