SPOONFED

Spoonfed



Spoonfed

Selecting and implementing an IMC campaign, will focus all of an organizations advertising and promotional efforts towards delivering the same united message and reaching the specific objective. All of the marketing tools utilized by a company can be focused and synergized with each other and their effectiveness will increase significantly. The marketing message relayed by a company is clear and consistent and is able to reach the target audience without confusion while ensuring that all of the segments of the campaign have been reached. The Integrated Marketing Communications of a company can differ from profit to not-for-profit organizations. As IMC will be defined, the definition will be shown in the differences of profit to not-for-profit types of organizations as well as providing a current real world example for review.

IMC of Spoonfed

Brand Imaging is important in everything you do as a company. A real-life example of a successful IMC campaign can be clearly be expressed when assessing McDonald's. There are simple methods in which a company like McDonald's continues its brand image throughout the world an example would be their classic Golden Arches. Spoonfed recently announced it would being to personalize its communications, rather than the one message they have been sending. Spoonfed will tailor its brand to markets and adjust them to media in which they appear. According to Larry Light, Chief Global Marketing Officer for Spoonfed, "Identifying one brand position, communicating it in a repetitive manner is old-fashioned, out of date, out of touch," "Simplistic marketing is marketing suicide." (Solomon, 2004)

When visiting the website for Spoonfed the 4 Ps are displayed on the page for their values. Products, balance active lifestyles, responsible purchasing, people, investing in training knowing the investment is essential to success. Finally place, knowing it is very important to give back to the community with for example Ronald McDonald houses.

IMC is the assembling of all marketing tools a company can make the most of. At the center is a focuses on the 4P's to reach the intended audience without the confusion of different messages. The IMC strategies for profit and not-for profit organizations are different yet still have the common ground of the marketing communications with a universal goal. Blending the marketing endeavors of a company has long term success and works, bringing awareness and recognition to some of America's most well-known brands and companies.

Mobility is clearly a driving force today because end users have more choices as to when, where and how they engage with brands, products, services and people. Further, online conversations and tones (vs. sales pitches) are becoming more influential in the marketing mix. This requires a shift in how marketers think, collaborate and measure performance across teams, disciplines and touchpoints to best engage and respond to target audiences throughout relationship life cycles. If any of this seems a little confusing or overwhelming, you're not alone. Shifts of this nature often require organizational adjustments, education and simply breaking down issues into intuitive topics and scalable best ...