SOCIALLY RESPONSIBLE MARKETING

Socially Responsible Marketing

Socially Responsible Marketing

Introduction

In recent years, CSR has been recognized as a new form of management of business operations. It is already part of a global context with international reference standards listed in the guidelines of the United Nations and the Organization for Economic Cooperation and Development (OECD) as well as the conventions of the International Labour Organisation (ILO). CSR applies to a wide range of business activities, particularly multinational corporations that operate according to social and environmental patterns are very different. But it is a voluntary system, and as such, lack of objective criteria, consistent and transparent ...